Uefa and Team return to action with sales processes in Italy and Iceland
Uefa club competition broadcast rights are on the market in Italy, with soccer's continental governing body and its Team Marketing agency having reignited the sales process in Europe for the next cycle following a Covid-19 enforced delay.
As with all other sales processes launched for the 2021-22 to 2023-24 cycle, there is one tender for the Champions League and Super Cup and one for the Europa League and new Europa Conference League, which is being established for the benefit of clubs in smaller markets.
The tender was launched in Italy last week, with interested parties given until 10am (CET) on 12 October to submit first round bids.
Champions League and Europa League rights are presently held by pay-TV giant Sky Italia in a three-year contract worth around €900 million ($1.05 billion) in total. It is the first cycle in which four Italian clubs are guaranteed a place in the Champions League group stages.
In the first season of the contract Sky sub-licensed Champions League rights to public-service broadcaster Rai, but then turned to commercial group Mediaset for the 2019-20 and 2020-21 campaigns.
Italy is the last of the big five European markets in which Uefa club competition rights have yet to be awarded for the next cycle, with contracts now in place in: Spain (Telefonica); the UK (BT Sport); Germany (DAZN and Amazon); and France (Canal Plus and BeIN).
The tender was also launched on Monday in Iceland, where pay-TV's Stöð 2 Sport shows both the Champions League and Europa League at present.
The deadline for first round bids there is 19 October.
Nordic Entertainment Group is expected to be an interested party, having launched its Viaplay streaming platform in the country to much success in April, as it seeks to add to the Champions League package it secured in Denmark, offsetting losses in Sweden (Telia) and Norway (TV2).
First round bids were due to be submitted to Team yesterday from broadcasters in sub-Saharan Africa, excluding South Africa and Nigeria, where separate sales processes have been taking place.
Uefa controversially went ahead with the tender process in the Nordics at the end of March despite the Covid-19 pandemic being in full swing, but has since taken time to assess the impact of the virus on the sector.