Teleclub becomes Blue+ and gets exclusive rights to LaLiga
Teleclub, the Swiss pay-television operator that offers a variety of top soccer, is being renamed Blue+, and is expanding its coverage of Spain’s top-tier LaLiga.
The new name forms part of a rebranding exercise at parent company Swisscom, the prominent telecoms company, under which Swisscom TV is becoming Blue TV.
The Blue+ service will continue to offer a wide variety of exclusive sport, films, documentaries and series.
The Blue Sport channel is priced at SFr29.90 ($34.89) per month and features soccer’s Swiss Super League, the Uefa Champions League, and England’s Premier League, Germany’s Bundesliga and Italy’s Serie A.
At the rebranding announcement it will also confirmed that a new deal has been agreed to exclusively show all matches from LaLiga in the 2020-21 season onwards.
The Swiss rights to the Spanish league were previously held by over-the-top sports streaming service DAZN, which last season agreed a sub-licensing deal with Teleclub to show two matches per week.
Switzerland (including Liechtenstein) was one of 11 territories included in an international rights tender process, for the next five seasons, launched by LaLiga in June.
The league has been able to take advantage of amendments to the text of Spain’s Royal Decree governing the sale of centralised rights, which had previously limited it to signing three-year deals in Europe.
On top of Blue Sport, customers of the rebranded Blue+ service will be able to subscribe to the MySports channels of rival telecoms firm UPC, while Blue+ will be launched on UPC TV boxes.
This follows an agreement reached between UPC and Swisscom in July for their respective pay-TV sports offerings to be carried on each other’s platforms.
The pact means that customers will have equal access to live sport content, notably the top Swiss ice hockey and soccer leagues, rights to the latter of which are presently on the market.
The pair had been fierce rivals since UPC launched MySports in 2017 on the back of its acquisition of exclusive ice hockey rights in a five-year deal, in doing so replacing Teleclub.
Meanwhile, Swisscom is now offering increased access to esports content, with Twitch, the Amazon-owned live gaming and esports platform, now available on the Swisscom Box, along with the Swisscom Hero League.