LaLiga to drive fan engagement with IQONIQ
Spanish soccer’s LaLaiga has today announced a global licence agreement with IQONIQ, the new fan engagement platform.
The three-year deal will see LaLiga content feature on the platform “aimed at encouraging fan engagement in the world of sports and entertainment.”
Under the agreement, IQONIQ will become LaLiga’s global fan engagement licensed partner and its users will have access to the latest updates from LaLiga, as well as exclusive offers on merchandise, match tickets, and unique experiences.
IQONIQ said the agreement “represents its commitment to football both in Spain and across the world, when considering LaLiga’s global reach.”
This marks a second significant deal in Spanish soccer in the past week for IQONIQ after it became Real Sociedad’s new front-of-shirt sponsor for this season.
IQONIQ’s other soccer deals include partnerships with French clubs Marseille and Monaco, and England’s Crystal Palace.
In other sports, the platform has recently partnered with Euroleague Basketball, the European Handball Federation, Formula 1's McLaren team and the Drone Champions League.
The IQONIQ app was due to launch this month, but the company has now said it will soon be available to users from this autumn.
Oscar Mayo, LaLiga's director of business, marketing and international development, said: "It is strategic for LaLiga and its clubs to continue increasing their contact with fans around the world. In order to achieve this, there is no better way than establishing this partnership with IQONIQ."
Kazim Atilla, IQONIQ’s chief executive, added: “IQONIQ is seeking to revolutionise the world of fan experience, so it is vital for us that we work alongside partners that are equally committed to providing their fans with the best possible engagements and experiences.”
In April, IQONIQ teamed up with CA Sports Marketing, the Barcelona-based marketing agency, to launch into the Spanish market and help it to partner with athletes and organisations across the sports and entertainment landscape in the country, as well as activating the agreements locally.
In an interview with Sportcal in May, Atilla said IQONIQ will conclude partnership agreements with more than 150 sports teams globally, including from Europe’s five major soccer leagues.