Adesanya first MMA athlete to sign with Puma
Israel Adesanya has become the first mixed martial arts fighter to sign an endorsement deal with major German sportswear brand Puma.
The undefeated Ultimate Fighting Championship star has agreed a multi-year apparel and shoe sponsorship deal with the brand.
The New Zealander will be the face of Puma's Oceania division and part of its global marketing plans.
Under the UFC's current uniform sponsorship deal with Reebok, and with Venum starting in April 2021, Adesanya cannot wear Puma gear in the cage for his fights.
Adesanya will return to action this weekend to defend his middleweight title against Paulo Costa in the main event of UFC 253, which will again take place in Abu Dhabi in the United Arab Emirates.