Agag teams up with UIM to launch electric boating series alongside Extreme E
By Jonathan Rest
An electric boating world championship is the latest brainwave of Alejandro Agag, the entrepreneur behind the Formula E and new Extreme E motor racing series.
Agag (pictured) has teamed up with Rodi Basso, the former motorsport director at McLaren, and the UIM, the international powerboating federation, to launch the championship, which will be run in direct association with Extreme E, the SUV electric motor racing series that debuts next year to highlight areas damaged by climate change.
Agag will be non-executive chairman of the electric boating project, with Basso named chief executive.
An official launch of the initiative will take place in Monaco this Friday, at which details on the sporting vision and format, boat features and calendar will be presented.
In its inaugural season, Extreme E will race in Greenland (Arctic), the Amazon (Rainforest), Saudi Arabia (Desert), Nepal (Mountain) and Senegal (Ocean), and, where possible the electric boating world championship will race in the same locations, as well as additional host cities.
Agag, a former member of the European parliament, founded Formula E back in 2012 ahead of its launch two years later. Last year he transitioned from chief executive to chairman in a bid to focus more of his attention on Extreme E.
The Formula E media rights team has stuck a number of broadcast deals for Extreme E in recent months, including a major deal across North America and Europe with Discovery, and is understood to be in talks with the likes of Netflix and Amazon about producing a docuseries.
In June, UIM president Raffaele Chiulli, in his role as president of the Global Association of International Sports Federations, launched sustainability.sport, a web portal dedicated to issues such as climate change, economic inequality and social injustice.