ICC targets merchandise licensing partners for major events in India
The International Cricket Council is seeking merchandise licensing partners for the Men’s T20 World Cup in 2021 and the Men’s Cricket World Cup in 2023, both of which will take place in India.
Launching the tender process today, the sport’s governing body said it was inviting interested and qualified applicants to deliver a ‘turnkey’ solution to offer fans in India and around the world the opportunity to buy official branded products relating to the events.
The ICC is running separate processes for the host country merchandising licensing partner, which will be responsible for designing, developing, and implementing a programme in India, the biggest cricket market, and for the online merchandising licensing partner, which will have a global online retail presence for a variety of event-branded products that promote cricket and/or the ICC events.
The ICC said: “Expressions of interest are sought only from organisations who have the appropriate logistical and infrastructure competence, resources, and financial capability to deliver the programme to a world class standard.”
Within India, it is anticipated that the solution will feature a wide range of ICC event-branded products, a far-reaching retail presence (both off-site and online) and promotion at venues and/or a cost-effective workforce kit supply clothing and distribution solution.
With regard to both tenders, interested applicants are requested to send an email to firstname.lastname@example.org by 12pm Dubai time on 5 October with details including full legal, name, company number and registered address and primary contact details.
The request for proposals document will be available from 5 October, with applicants having until 14 October to ask for clarifications.
The deadline for proposals to be submitted is 28 October, and online meetings will be held from 2 to 5 November so that these can be presented.
It is envisaged that a short list of applicants will be drawn up on 19 November, with the successful applicant or applicants selected on 10 December.
India has been retained as the host of next year’s Men’s T20 World Cup despite the coronavirus-enforced postponement of the 2020 event in Australia, which has been rescheduled for 2022.
Meanwhile, the Board of Control for Cricket in India has signed a memorandum of understanding with the Emirates Cricket Board in the United Arab Emirates, which could pave the way for further events in the country.
Saturday’s agreement coincided with the start of the 2020 Indian Premier League, which is taking place in the UAE because of the coronavirus pandemic.
BCCI secretary Jay Shah wrote on Twitter: “I along with Vice Chairman of Emirates Cricket Board, Khalid Al Zarooni signed an MoU & Hosting agreement between @BCCI and @EmiratesCricket to boost the cricketing ties between our countries.”
Further details have not been disclosed, but it is thought that, if the Covid-19 situation does not improve in India, the UAE could stage the planned India-England series early next year and the 2021 IPL.
This year’s IPL was postponed and moved out of India for health reasons, and matches are taking place, behind closed doors in Dubai (24), Abu Dhabi (20) and Sharjah (12).
The UAE has staged IPL matches before, and, for security reasons, been the main location for Pakistan’s home international fixtures for the last decade.