GWC aims to deliver for Fifa as first regional sponsor of 2022 World Cup
GWC, a company which provides logistics and supply chain solutions in the Middle East and North Africa, has today signed up as the first 'regional supporter' of soccer's 2022 Fifa World Cup in Qatar.
GWC, which was a national sponsor of the 2019 Club World Cup held in the same country, will be the official logistics provider of the showpiece national teams event in just over two years' time.
As the main operational supplier of logistics solutions, the firm will provide multiple services at the World Cup, building on its experience at various international sports events held in Qatar since 2006.
Simon Thomas, Fifa’s outgoing chief commercial officer, said: “Logistics are critical to an event as large and complex as the Fifa World Cup, so having GWC for the tournament will provide Fifa with crucial support and expertise in logistics and supply chain management, which will ensure a smooth and efficient delivery of the competition.”
GWC's chairman Abdulla bin Fahad bin Jassem bin Jabor Al-Thani added: “We enter this agreement with confidence that we will showcase the world-class sporting and logistics infrastructure that Qatar has developed over the years, while embodying the values of sportsmanship and encouraging active engagement of football enthusiasts and wider audiences.”
The 2022 World Cup, the first to be held in the Middle East, will take place from 21 November to 18 December and comprise 64 matches at eight stadiums, of which three are so far operational. Two more are set to completed by the end of 2020.
Fifa is in the market for regional sponsors from across the globe for the next World Cup, and, in a recent interview with Sportcal, Thomas claimed that it is in a much better state of preparedness than was the case in the run-up to the last tournament held in Russia in 2018 when only a few partners signed up.
He said in July that packages would be launched in Europe, North America and Latin America very shortly, and that, in spite of the coronavirus pandemic, at least two or three conversations between Fifa and potential sponsors were at an advanced stage.
As things stand, the six top-tier 'Fifa Partners' in place for the World Cup are Chinese conglomerate Wanda, US soft drinks giant Coca-Cola, sportswear firm Adidas, Korean car maker Hyundai, Qatar Airways and payment firm Visa.
The three second-tier 'World Cup Sponsors' are US beer brand Budweiser, fast food giant McDonald's and Chinese smartphone maker Vivo.
It was announced this month that Thomas is to step down at the end of October, after just a year as chief commercial officer, having decided to pursue other professional opportunities.
The search for a successor is under way, with a deadline for applicants of 7 October.