eToro on the charge with Premier League and Bundesliga club deals
eToro, the online trading platform, is to remain a mass sponsor of soccer clubs after today announcing deals with 12 teams across England and Germany.
As in last two seasons, the company will continue to have its most significant presence in the Premier League after renewing agreements with Everton, Crystal Palace, Leicester City and Southampton, and adding Burnley and West Bromwich Albion to its portfolio.
eToro began its wave of Premier League sponsorships with seven clubs in the 2018-19 season and six in the 2019-20 campaign.
Crystal Palace, Leicester and Southampton are the only clubs to have had deals with the platform for three consecutive seasons.
Premier League clubs which have previously been part of its portfolio include Tottenham Hotspur and Aston Villa last season, and Newcastle United and Brighton and Hove Albion the previous year.
In Germany, eToro has unveiled new partnerships with top-tier Bundesliga clubs Augsburg, FC Cologne, Union Berlin and Wolfsburg, and second-tier outfit Hamburger SV, while extending its partnership with Eintracht Frankfurt.
The deals add to eToro’s other existing soccer sponsorships across Europe, with Danish champions FC Midtjylland and the recently announced agreement with France’s Monaco.
Dylan Holman, global sponsorship, senior manager at eToro, said: “We believe sponsorships are a powerful tool that help build and reinforce eToro as a world class brand. We will be working with clubs to make the financial markets more accessible than ever, using our partnerships to help bring fans closer to the action and educating them on investing.”
Sportcal analysed cryptocurrency sponsorships and spoke with eToro in the first edition of the Sportcal Insight magazine last December.
Wolfsburg have now secured three sponsorship deals in as many days after also renewing with Chinese tyre brand Linglong Tire and agreeing a new partnership with German tool manufacturer Brüder Mannesmann Werkzeuge.
Under the deals, Linglong Tire will remain as the club’s sleeve sponsor until 2022, while Brüder Mannesmann Werkzeuge will serve as an official supplier for this season.
Elsewhere in the Premier League, Arsenal have today unveiled Sportsbet.io, the bitcoin sports betting website, as their new official betting partner.
The Estonia-based company will have access to Arsenal’s men’s and women’s teams to create digital content, and create exclusive experiences for the club’s fans.
Under the tie-up, Arsenal coaches will deliver football clinics in Estonia, while the two parties will also work together to explore other social responsibility initiatives and promote safe and responsible gambling.
This increases the betting website’s presence in the Premier League after recently becoming the new shirt sponsor of Southampton.
In other sponsorship developments, Italian giants Juventus have partnered with Parimatch, the Cyprus-based international betting company.
As part of a global partnership, Juventus will work exclusively with Parimatch in all territories except Italy and Southeast Asia.
The brand will benefit from LED advertising at the Allianz Stadium through the club’s new digital overlay system.
The bookmaker said the deal will enable it to “grow its international profile even further.”
Parimatch last week signed a deal with Leicester to be the club's training kit sponsor for the 2020-21 season.
Juventus have also renewed their agreement with Randstad, the global recruitment company, until 2022.
It prolongs a relationship which first began in 2014, with Randstad to continue to have visibility at the Allianz Stadium. The two parties will also collaborate on exclusive events featuring Juventus players and legends.