NFL steps up YouTube content offering in renewal
American football’s NFL has extended its partnership with YouTube, pledging to expand the offering available to fans on its official channel.
To coincide with the agreement, yesterday saw the premiere of the second season of ‘NFL Game Day All-Access’, the weekly series that features extra insight from matches, including game footage, wired sound and mobile video.
The official NFL YouTube channel launched in 2015, and now boasts 6.6 million subscribers, of which more than 1.5 billion joined last season. There have been more than 3 billion views of league content over the past year.
In addition, all 32 teams have dedicated YouTube channels, on which they offer original video content.
NFL Game Day All Access comprises 20-minute episodes featuring the key moments from the warm-ups, the games themselves and post-game activities.
The first series averaged 1.6 million views per episode, with wired sounds from top players and coaches proving to be one of the most popular features.
Blake Stuchin, NFL vice-president of digital media business development, said: “YouTube continues to be an important partner in accessing millions of highly engaged fans around the world. We look forward to providing fans with more exciting content, from game previews and recaps of every game, to growing franchises like NFL Explained as well as the second season of NFL Game Day All-Access."
Jon Cruz, head of sports, Americas at YouTube, added: "YouTube has been a longtime home for fans to rewatch their favorite NFL moments, so we're thrilled to continue the expansion of our partnership with the NFL to give fans more great football content. NFL Game Day All-Access really brings fans into the game in a new way - the longer form episodes allow for a deeper engagement and more intimate access to favorite players. We saw tremendous success last season as fans tuned into the series on YouTube to cap off each week of the season and we can't wait to see what season two has in store."
Meanwhile, the New York Giants have become the latest NFL team to secure a betting sponsor, signing up DraftKings, the fantasy sports specialist.
Under the exclusive, multi-year deal, DraftKings will serve as the official sports betting, iGaming and daily fantasy operator of the team, and have access to official marks and logos.
There are also plans for a virtual SportsLounge that will be open on game days and provide users with a variety of ways to engage with DraftKings platforms.
Elsewhere, college American football fans have received a fillip with the announcement that the Big Ten Conference is to stage games this autumn after all.
Like many other conferences and leagues, the Big Ten, which involves 14 universities from the north east of USA, had opted to postpone its 2020-21 season because of the coronavirus pandemic, but has now deemed it safe to play.
The first games will take place on the weekend of 23 and 24 October, but athletes, coaches, trainers and other individuals required to be on or around the field will be subject to daily testing ahead of games and practice sessions.