ViacomCBS relaunching streaming platform as Paramount+
ViacomCBS, the US media giant, is to rebrand its streaming service CBS All Access as Paramount+.
It was announced today that the platform will take on the new name, pertaining to the renowned film studio, at the start of next year, and bring together a variety of programming, including entertainment, drama and children’s series, plus live sport and news.
The home of national network CBS is the latest broadcasting group to revamp its streaming offering, following the likes of NBC, which launched its new service Peacock this year.
Explaining the move, Bob Bakish (pictured), the president and chief executive of ViacomCBS, told CNBC: “All the data suggests, and we’re still relatively early in the streaming world, that overwhelmingly people will subscribe to more than one service.
“It’s why differentiation and brand positioning is so important. With Paramount+ we see that in spades,,, Sports is compelling, news and this real cross section of entertainment under these iconic brands, we think that tells a story. We think that’s engaging for consumers.”
CBS All Access presently costs $5.99 a month with advertisements and $9.99 without. It has not been revealed if the pricing will be changing in 2021.
Top sport shown by CBS includes the NFL, college American football and basketball, golf’s PGA Tour, The Masters and US PGA Championship, USA's National Women's Soccer League and now European soccer’s Uefa Champions League and Europa League.
It was announced late last week that cable channel CBS Sports Network is to become the new US home of Bellator, the mixed martial arts series owned and operated by ViacomCBS.
CBS Sports Network will offer live domestic and international events, starting with Bellator 247 in Milan on 1 October.
It is the first time the series will go out on a dedicated CBS sports channel
Bellator has been shown on the Paramount Network, formerly Spike TV, since 2013, and signed a multi-year deal with OTT sports streaming service DAZN in 2018.
One of the first Bellator events to be shown on CBS Sports Network will be the newly-announced card to be held in Paris on 10 October. MMA was only recently legalised in France.