Extreme E brings in Neat Burger as sponsor for inaugural campaign
Extreme E, the SUV electric motor racing series, has today unveiled a sponsorship deal with Neat Burger, the plant-based sustainable burger chain, for its inaugural season.
As the official plant-based partner of the series, London-based Neat Burger will serve its plant-based dishes at all Extreme E race locations and develop a dedicated burger for each race, which will be tailored to the heritage of each host country.
Neat Burger is described as the world’s first plant-based sustainable burger chain and counts six-time Formula One world champion Lewis Hamilton among its backers, in collaboration with hospitality company the Cream Group.
Neat Burger has plans for global expansion across Europe, USA and Middle East.
Alejandro Agag, founder and chief executive at Extreme E, said: “It is a little different for a motorsport series to have a plant-based partner but as we look to create a sport for purpose it is important to consider all the areas that impact how sustainable and environmentally friendly our championship is, and our food choices play a key role.”
Neat Burger joins Extreme E’s sponsorship portfolio which already includes founding partner Continental, founding supplier Niobium and fashion supplier LuisaViaRoma.
Spark, Williams Advanced Engineering, Velocity, MPA Creative and Interstate are also official suppliers of the series.
In the debut 2021 season, beginning next January, Extreme E will race in Greenland (Arctic), the Amazon (Rainforest), Saudi Arabia (Desert), Nepal (Mountain) and Senegal (Ocean) as it seeks to highlight areas damaged by climate change.
The series has already secured rights deals with major broadcasters in key global markets, with its most significant agreement secured last month with US media giant Discovery for the races to be screened live in more than 50 European markets on Eurosport and in North America via MotorTrend, the subscription streaming service dedicated to motorsport.