Dafabet makes LaLiga sponsorship debut with Cadiz
Cadiz have become the latest Spanish soccer club to partner with a betting firm, despite an impending ban on gambling advertising in sport being handed down by the government.
The club, which won promotion to the top-tier LaLiga last season, have signed a two-year sponsorship deal with Dafabet, the Philippines-based sports betting company.
Dafabet will be the club’s front-of-shirt sponsor, while also securing a presence on the first team’s training kit and leisurewear.
The Dafabet logo will also be visible on matchdays at the club’s Ramon de Carranza home stadium, and across its website and other digital platforms.
This is Dafabet's first partnership with a top-tier Spanish club, having only obtained a gaming license in the country last year.
Dimitris Karatzas, Dafabet’s chief executive, said: “This deal is one of the first steps to consolidating our brand in the Spanish market, and creating links with LaLiga.”
While the partnership represents a boost for Cadiz ahead of their first season in LaLiga since 2005-06, it also comes at a time when the issue of betting advertising in Spanish soccer is under the microscope.
At the start of this year, the country’s new left-wing government started planning a crackdown on the gambling industry amid concerns over addiction and exposure to young people.
While the initial legislation laid out by Alberto Garzón, the Spanish minister for consumer affairs, seemingly allowed sports teams to continue displaying betting firms’ logos on their shirts, last month that all changed.
Garzón is now taking steps to eradicate the presence of betting companies in sports altogether, including advertising during sports broadcasts, shirt sponsorships, stadium naming rights and team names, and has updated the initial decree’s wording to state that “sponsorship in sports jerseys or kits will not be admissible” within Spain.
It is believed that some clubs may be willing to gradually move away from betting sponsors if it is viable to do so but will be reluctant to terminate deals and look for new partners in the current depressed sports sponsorship market.
Of the 20 LaLiga clubs, 18 had deals in place with betting partners at the end of the 2019-20 campaign, eight of which were shirt sponsors.
The impending ban has failed to stop Cadiz and Dafabet partnering, however, and it also did not prevent fellow LaLiga side Real Betis yesterday signing a two-year shirt-sponsorship deal with international online betting operator Betway.
Betway's logo will appear on the team shirt, as well as around the perimeter of the club's Benito Villamarin stadium.
Elsewhere, second-division side Real Oviedo have today signed a main sponsorship deal with local company Natural Mining Resources.
NMR’s logo will appear on the front of the first team’s shirts during the upcoming campaign, and the firm has also acquired naming rights to the club's Carlos Tartiere home stadium.
Oviedo finished 15th in the Segunda Division last season, and have not featured in LaLiga since 2000-01.