AS Monaco extend Triangle deal as logo switches to shoulder
AS Monaco, from French soccer’s top-tier Ligue 1, have extended their partnership with Triangle Interim, a part-time employment agency, until 2022.
The brand will now have its logo appear on the shoulder of the team jersey, having been Monaco's sleeve sponsor during recent seasons.
The pair first signed a partnership in August 2013, in a deal brokered by Infront, the international sports marketing agency, meaning Triangle is now one of the French club’s oldest partners.
Triangle’s logo, aside from appearing on the players’ matchday shirts, has also been given space in recent seasons on training and warm-up kit, and on LED advertising boards at Monaco’s home stadium.
Tyson Henly, the club’s director of sales, who was installed in February this year, said: “We are very happy to have Triangle Interim by our side for two new seasons. This extension demonstrates the attachment and the trust that unites us.”
In March, Monaco announced a sponsorship deal with Iqonig, the nascent social media and fan engagement platform, running until 2023.
Under the partnership, which will run for four seasons, the Monaco-based company becomes the Ligue 1 club’s official digital fan engagement platform, and its logo now features on the players' shorts.
Monaco finished ninth in the 2019-20 Ligue 1 table, which was eventually decided by the points-per-game method after the coronavirus pandemic caused the season to be abandoned in April this year.
Elsewhere, Inter Milan, the Italian Serie A soccer giants, have signed a regional partnership with Snaitech, an Italian gaming and entertainment firm.
The firm becomes an official regional partner and its Snaipay brand, a which provides top-up payment options for customers, is the club’s new value-added services partner.
Its brand logo will be displayed on LED hoardings and on interview backdrops at the iconic San Siro stadium during domestic league and cup games, and there will also be brand visibility at the club’s training ground.
As well as this, “a range of marketing activities will be unveiled during the season”, according to a statement.
Inter also today launched a mini-programme on WeChat, the Chinese website and app owned and operated by internet giant Tencent.
The Inter WeChat site will contain exclusive content and discount offers for the club’s Chinese fanbase, and will also provide them with a hub for the latest club news, a link to the club shop, and a social platform where they can interact with other supporters from the country.
Inter claims to have over six million social media followers in China, spread across five channels - Weibo, WeChat, Douyin, DongQuiDi, and Toutiao.
Yesterday, Inter (along with city rivals AC Milan) announced a multi-year exclusive licensing agreements with Electronic Arts, the developer and publisher of the popular FIFA video game.