DAZN details inventory for German Champions League rights deal
DAZN, the international over-the-top sports streaming platform, today rubber-stamped its extensive Uefa Champions League rights deal in Germany for the next cycle, adding 121 live games to its annual soccer offering in the country.
DAZN acquired two packages of rights, the first pick on Wednesday evenings and all other matches, with the exception of the first pick Tuesday, which went to Amazon, the online retail giant.
DAZN will also show the Champions League final in partnership with public-service broadcaster ZDF.
The deal, reported by Sportcal last December, covers the 2021-22 to 2023-24 cycle and is worth between €200 million ($235 million) and €220 million per season. Amazon is paying €90 million for its package, while ZDF is shelling out around €14 million per season for the free-to-air rights to the final.
DAZN will show 121 of the 138 Champions League matches from the play-offs through to the final each season, adding to the 106 exclusive top-tier Bundesliga matches that it will stream per season from 2021-22 to 2024-25.
In addition to live coverage of each Champions League match, DAZN will air a 'Konferenz' programme, offering simultaneous coverage of various matches, and highlights.
John Gleasure, chief business development officer at DAZN, said today: “Extending our coverage of the Uefa Champions League until 2024, alongside our extensive Bundesliga rights acquisition means DAZN will become the number one destination for football fans in Germany. At the peak, we’ll show exclusive live coverage in Germany at eight out of the 10 kick-off times a week across the two leading club competitions, giving fans affordable access to the most prestigious and exciting football competitions around.”
The 2019-20 Champions League and second-tier Europa League competitions resume this month, with DAZN set to stream 23 matches in just 19 days on the platform in Germany and Austria.
Uefa and its agency partner Team Marketing issued the tender for Champions League rights in Germany on 30 October, 2019, setting a deadline of 3 December for bids to be submitted.
At present, live coverage is shared by Sky Deutschland, the country’s leading pay-television operator, and DAZN in three-year deals worth a total of €185 million per year.