Intel to continue TrueView at Arsenal in two-year extension
Arsenal, the prominent London club from English soccer’s top-tier Premier League, have extended their partnership with Intel, the computer technology giant, until 2022.
Intel’s TrueView technology, which provides insights of Arsenal matches by enabling 360-degree replays, a laser wall, a virtual line giving viewers a clearer idea as to where players are positioned on the pitch, and views from players’ perspectives, will remain in place at the Emirates Stadium until the end of the 2021-22 campaign.
The footage will continue to be made available in live television broadcasts, and to the club’s in-house media channels.
The club first partnered with Intel in February 2019, as did Premier League rivals Manchester City and Liverpool.
The Manchester club extended its own relationship with Intel last month, also in a multi-year agreement.
TrueView, also available at various clubs in Spanish soccer’s top-tier LaLiga, and across top North American leagues including the NFL and NBA, uses 38 5K Ultra HD cameras at the English clubs’ stadiums, which capture images from all angles to enhance the viewing experience.
In a statement, Arsenal claimed Intel has “revolutionised the way our digital followers can relive our best goals and match highlights online."
Peter Silverstone, Arsenal’s commercial director, said: “We know how much our supporters have enjoyed watching back our best moments using Intel’s TrueView technology… We are excited to work with Intel on future innovations that will further enhance the experience for our global fanbase.”
James Carwana, Intel Sports’ general manager, added: “The club’s innovative approach to integrating TrueView immersive media experiences at Emirates Stadium has been a testament to the dedication to their fans.”
Intel is also expected to incorporate the technology at the Tokyo 2020 Olympic Games, postponed until 2021, as a TOP sponsor of the International Olympic Committee.
The firm introduced True VR at the 2018 Winter Olympics in PyeongChang.
Elsewhere, top Scottish club Rangers have brought Tomket Tires, a tyre manufactuer based in the Czech Republic, on board as their first sleeve sponsor.
For the next two seasons, until the end of the 2021-22 campaign, Tomket’s logo will feature on the sleeve of the team’s kits in the Scottish Premiership and other domestic competitions.
In a statement, Rangers said sleeve branding “is a new partnership opportunity made available to the club from the 2020-21 season."
Pending qualification, the Glasgow club will also be able to feature Tomket branding on the team’s sleeves in the group stages of European club competitions such as the Uefa Champions League and Europa League, starting with the 2021-22 season.
In addition to the sleeve sponsorship rights, Tomket will have a presence at the club’s Ibrox Stadium, including on LED advertising hoardings, and on television interview backdrops.