KBC deals with Eleven for exclusive Pro League clips rights
KBC, the Belgian multi-channel bank-insurance group, has today secured a deal with Eleven Sports Belgium, the subscription broadcaster, to acquire exclusive rights to near-live mobile clips from domestic soccer’s top-flight Pro League for the next five seasons.
In addition, KBC has also secured non-exclusive rights to the online highlights packages of all matches.
Through the agreement, fans in Belgium - both KBC customers and non-customers - will be able to use KBC Mobile to view goals and highlights during matches with the company launching a new service on its app.
Fans will also be able to watch full highlights packages at the end of each weekend.
KBC said it wants to offer “a user-friendly solution for football fans who want to keep across all the action in the Pro League.”
The service will also be made free to all KBC-Plus account holders.
Guillaume Collard, managing director, Eleven Sports Belgium and Luxemburg, said: “We want to bring Belgian football to as many fans as possible. Today football is not only consumed in a linear way on TV, but is being watched more and more digitally, in a fragmented way, especially by young fans.
“That is why we are delighted to announce this partnership with KBC. Eleven also stands for innovation. The fact that a bancassurance company is launching a service in its app to bring Belgian football even closer to football fans fits in perfectly with our strategy in this area."
Patrick Tans, senior general manager banking products and transformation KBC Division Belgium, added: "We are developing KBC Mobile into an open platform that is easily accessible to every consumer and offers real added value. We want to offer a customer-friendly solution for the large group of football fans who do not have the time to watch a full match, but would like to stay informed.
“All goals and highlights with image and comments, pushed directly and proactively to the smartphone of the football fan during the match. We believe that, with KBC Mobile, we can offer a unique and exclusive mobile football proposition to all Belgian football fans."
Eleven secured domestic and international rights to Belgian soccer until the end of the 2024-25 season for a deal worth €103 million ($116.4 million) per year.
The broadcaster last week struck its first distribution deal for coverage of the Pro League from 2020-21 in a partnership with telecoms firm Orange and yesterday announced every domestic soccer game will be available to watch on its platforms for €10.99 per month.
Eleven also partnered with Mediapro last week, whereby the Spanish media rights and production agency will produce the broadcaster's coverage of the league and assist it with the sale of global media rights.
Meanwhile, the RBFA, the Belgian soccer association, and Belgian telecoms and pay-television operator Proximus have renewed their partnership for another four years.
Under the extension, Proximus, which has been a sponsor of the body for more than 25 years, will remain a ‘top premium partner’ and will continue to sponsor Belgium’s men’s national team (Red Devils), the women’s national team (Red Flames) and national youth teams.