UFC fighters to earn more in outfitting fees from new apparel partner Venum
Venum, the combat sportswear specialist, has today been unveiled as the new exclusive global apparel partner of mixed martial arts' UFC.
Venum will succeed Reebok from April 2021 in a deal brokered by the licensing business of the IMG agency, which, like UFC, is owned by Endeavor.
Reebok signed an exclusive six-year, $70 million agreement to be UFC’s technical supplier in 2014, but UFC president Dana White revealed early last month that talks were under way with a number of prospective new partners.
While the total value of the UFC-Venum partnership is thought to be less than the Reebok deal, fighters will earn more following an adjustment to UFC's promotional guidelines compliance programme that kicks in on 1 April, 2021.
At present, UFC's outfitting fees begin at $3,500 per fight, for fighters with between one and three bouts' experience, to $30,000 per fight for challengers and $40,000 for champions.
UFC will have paid out around $80 million to fighters over the course of the Reebok deal, according to reports in USA.
Venum-designed apparel will be made available for sale at retail outlets around the world and online.
Reebok will continue to serve as the official footwear provider of UFC through the end of 2021.
White said: “We’re pumped that Venum will be joining us as our new exclusive global outfitting and apparel partner. Venum is an iconic combat sports brand that understands the unique needs of MMA athletes.”
Franck Dupuis, founder and chief executive of Venum, added: “Joining UFC as their official outfitting and apparel partner means a great deal to the Venum team. Venum is a brand that has grown alongside the sport of MMA as it has exploded in popularity around the world. We are both proud and grateful, as this agreement signifies the success of our journey over the past 15 years.”
Meanwhile, UFC has extended its partnership with online betting operator Parimatch until the end of 2021.
Parimatch remains as the official betting and wagering partner of UFC for the Europe and CIS region.
Irish UFC icon Conor McGregor has been an ambassador for the brand since March 2019.Sportcal