Atos renews IOC TOP sponsorship until Paris 2024
Atos, the Paris-headquartered information technology company, has today extended its top-tier ‘TOP’ sponsorship of the International Olympic Committee to encompass the 2024 Olympic Games on home soil.
Atos said it will look to further support the digital transformation of the games as the lead integrator for technology and secure the IT infrastructure for the Beijing 2022 Winter Olympics and Paris 2024.
The agreement also includes marketing rights for the International Paralympic Committee and the Paralympic Games through the long-term IOC-IPC collaboration agreement, as well as for the 2022 Youth Olympics and 2024 Winter Youth Olympics in Dakar, Senegal and Gangwon, South Korea respectively.
Atos has been a key technology provider for the Olympics since 1989, when it provided services to the Barcelona 1992 organising committee, and went on to become the IOC’s worldwide information technology partner in 2001.
Its present deal, signed in February 2014, was due to expire this year, but was extended to 2021 to include the delayed Tokyo Olympics.
Three other ‘TOP’ sponsors have contracts that were due to run out after this year’s games in the Japanese capital - US-based trio Dow Chemical, the consumer product manufacturer, Procter & Gamble, the household products giant, and General Electric, the multinational conglomerate.
Thomas Bach, IOC president, said today: “In these unprecedented times, the support and confidence of our Worldwide Partners is now more important than ever. In line with Olympic Agenda 2020, the IOC’s strategic roadmap for the future, we are pleased to continue working with Atos, our trusted guide in a period of great digital transformation, to provide the digital backbone and key digital platforms we rely on to run the games. We are delighted to be able to keep counting on Atos to support the Olympic Movement and to help bring the Olympic values to billions of people across the globe.”
Elie Girard, chief executive of Atos, added: “We are thrilled to further extend our already 30-year-strong journey with the IOC. We will be pursuing our commitment to the empowerment of the Olympic Games through leading technology and innovation – fully connecting, securing and digitally enabling the games to all stakeholders. We will accomplish this feat by uniting people, business and technology, and providing sustainable solutions to the IOC, putting environmental commitment at the heart of the Olympic approach, aligned with Atos’ strong environmental commitment in tackling the climate change emergency.”
For Tokyo 2020, Atos is supporting the local organising committee by providing the management of accreditations, as well as applications that include athlete entries for events, the online volunteer portal, the competition schedule, workforce management, and the voting application for the IOC Athletes’ Commission.
At games-time, it will deliver all official results to the web and app, and provide the media with biographies of athletes and other types of background information.
At the PyeongChang 2018 Winter Olympics, Atos delivered over the cloud for the first time the critical IT systems of the Olympics, which will be replicated in Tokyo.
Jiri Kejval, IOC marketing commission chair, said: “Atos becomes the 12th Worldwide Olympic Partner to sign through 2024. The long-term support of our global partners means the Olympic Movement is able to enjoy financial stability and operational support, which helps to overcome challenges, including the current unprecedented period. By redistributing 90 per cent of the revenues it generates, the IOC is able to support sport and athletes globally, all year round.”
In March the IOC took the decision in partnership with the Japan prime minister Shinzo Abe to postpone this summer’s Olympics to 2021 because of the coronavirus pandemic, with Bach noting on a call with international media at the time: “We have contacted all TOP sponsors and we have their full support for this decision and we will work together to implement it. These games are called Olympic Games Tokyo 2020, therefore for me it is a logical consequence that the sponsors of the Olympic Games Tokyo 2020 keep their rights even if these games are organised in 2021.”
There are 14 TOP sponsors at present, with deals with Bridgestone, Intel, Panasonic and Toyota running to 2024, Alibaba, Samsung and AirBnB to 2028 and Omega, Coca-Cola and Visa to 2032.
Two new partners come on board next year, German insurer Allianz, until 2028, and Mengniu, the Chinese dairy company, to 2032, in partnership with Coca-Cola.