Genius renews data deal with Argentine basketball leagues
Genius Sports, the UK-based sports data technology firm, has extended its exclusive live data partnership with the ADC, the governing body of the largest basketball leagues in Argentina, including the top-tier La Liga Nacional.
Genius Sports has provided the ADC with the tools to capture, distribute and commercialise its live play-by-play statistics since 2015, transforming the fan experience and delivering new revenue opportunities.
The firm will provide the ADC with its own data collection and competition management solutions - FIBA LiveStats and FIBA Organizer.
FIBA LiveStats will capture advanced statistics including shot locations and turnover types from courtside at nine professional competitions, including La Liga Nacional, Liga Argentina, Liga Femenina, and the men’s and women’s Development Leagues.
All real-time team and player statistics will be central to the ADC’s enhanced fan engagement platform, powering their in-stadia scoreboards, website and live broadcast. FIBA LiveStats GameCentres will provide basketball fans in Argentina and globally with insights before, during and after over 1,700 games a season.
FIBA Organizer will automate how the ADC generates fixtures, allocates referees and collates historic records on each game.
Gerardo Montenegro, ADC president, said: “One of the pillars of our administration is the incorporation of technology applied to the development of sport. This new agreement with Genius Sports marks continuity in the investment and optimisation process of the National League and of all its competitions.
“It gives us great pleasure to continue with this team effort and to be able to offer our competitions this important tool for clubs, coaches, media and fans of Argentine basketball.”
Fernando Martinez, head of commercial, Latam and Caribbean, at Genius Sports, added: “Since the beginning of our partnership in 2015, the ADC has proactively bought into the Genius Sports and FIBA mission of delivering advanced technology solutions to basketball leagues around the world.
“The ADC have done a fantastic job of harnessing their real-time data to run their operations, deliver a world-class fan experience and expand their global audience. We’re proud to have extended this long-term partnership during a difficult period for all sports, and look forward to driving their continued growth going forward.”
Genius Sports has been a partner of FIBA, the international basketball federation, since 2004, and the two parties extended their collaboration in a “long-term renewal” 12 months ago.
At the turn of the year, Genius Sports extended its partnership with Euroleague Basketball, the organiser of the top European clubs basketball competition, to collect and distribute live data for betting companies, having two months earlier signed a long-term deal with the Dutch Basketball League to implement the league’s first live streaming and data platform.