Protocol to sell commercial rights to new 3x3 tournament
Protocol Sports Marketing, the Canada-based international rights and marketing agency, has been appointed as the media rights and sponsorship distributor for the Pro Basketball Invitational, a new 3-on-3 tournament in Las Vegas, USA.
To be played between 19 and 29 July in Las Vegas, the upcoming 2020 PBI will feature former players from the National Basketball Association, as well as other international players, and stars from the world of college basketball.
The tournament will be shown domestically by Integrated Sports pay-per-view, and streamed online at fite.tv, while “Protocol is discussing international media rights with broadcast and streaming platforms all over the world”, according to a statement.
Lowell Conn, the agency’s president, said: “We believe that PBI’s unique format, combined with its internationally-recognised player base, could represent an excellent opportunity for sponsors… It will also provide excellent live sports programming for broadcasters worldwide whose audiences are eager for basketball to return.”
The tournament has been organised by Jerry Castello, the owner of USA Natural Patches, a health and wellbeing patch producer.
The group stages will contain three games per day, followed by two semi-finals and then a grand final, all over the course of 10 days.
The tournament will serve as a “gateway back to professional basketball for fans all over the world that are starved of live sports, and basketball in particular”, said Protocol.
The NBA’s 2020 season is still suspended (as it has been since March) due to the effects of the coronavirus pandemic, which caused an almost-blanket shutdown of US sport earlier this year, but is currently on track to start again at the end of July, with 22 teams featuring in a competition to be held at one venue in Orlando, Florida.
Last year, Protocol signed a deal to market media rights to Spanish basketball competitions across multiple territories in Asia and Euarasia. It was made responsible for distributing television, digital and streaming rights to the Liga ACB, Copa del Rey and Supercopa de Espana.
The agency was previously best known for its work in boxing, notably as the worldwide media rights agency of the second season of the World Boxing Super Series.
However, it has also branched into other sports, including wrestling, dodgeball and motorcycling, and looked to introduce international broadcasters and streaming platforms to new properties.