Cazoo gets more soccer exposure with Aston Villa deal
Aston Villa, of English soccer’s Premier League, have today unveiled Cazoo, the UK online car retailer, as their new main shirt sponsor and principal partner.
Under the multi-year agreement, which takes effect for the 2020-21 season, Cazoo, which is owned by British entrepreneur Alex Chesterman, will receive branding on the playing and training kits of all of the club’s sides including the men’s senior team, all academy age groups and all women sides, with their first team set to embark on a first season in the Women’s Super League.
As part of the deal, Cazoo’s logo will also feature on all junior kits to be sold by the club as well as throughout the Birmingham-based club’s Villa Park stadium, and on digital platforms and media backdrops.
Cazoo replaces W88, the Asian betting and gaming company which signed a one-year deal with the club for the 2019-20 season described as “a record-breaking commercial agreement.”
Unusually, two prominent English clubs will have the same shirt sponsor from next season as Cazoo has also partnered with Everton in a deal announced earlier this month.
Cazoo only launched in late 2019 but Chesterman, the company’s founder and chief executive, is already well known in the digital ecommerce world as the man behind LoveFilm, the former DVD film rental and streaming outlet that was acquired by Amazon, and Zoopla, the online property website now owned by US private equity firm Silver Lake Partners.
He said: “We are delighted to be partnering with Aston Villa and supporting the club’s men’s and women’s sides as well as their academy and charitable efforts. We are looking forward to next season and working closely with the club as we make Cazoo a household name.”
Nicola Ibbetson, Aston Villa chief commercial officer, said: “Cazoo’s commitment to a partnership with Aston Villa provides both parties with an opportunity to work together for many years to come.”
The men's team is by no means guaranteed to be in the Premier League next season as it currently lies 19th in the table, and is facing a battle to avoid relegation to the EFL Championship, with just six matches to go.
Meanwhile, Rangers, the renowned Scottish Premiership club, have today announced a renewed sponsorship deal with Utilita Energy, the UK energy supplier, for the 2020-21 season.
As part of the extension, Utilita’s logo will feature on the front of the club’s girls academy shirt and on all kids retail kits, as well as on back of the women’s first team shirts.
The deal marks the first time Rangers have appointed a specific partner for their girls academy and junior kits, and the club described the move as an “innovative approach to increasing the clubs commercial revenues.”
Utilita has held a partnership with the SPFL club since the 2016-17 season.
Rangers last week signed a deal with The Energy Check, a utilities comparison firm, to become their new back-of-shirt sponsor, which followed on from last month’s five-year, £20 million ($24.6 million) kit supply deal with Castore, the emerging sportswear brand, which comes into effect next season.
In other developments England’s Football Association is to make 124 employees redundant due to the “irreversible” impact of the coronavirus pandemic.
Chief executive Mark Bullingham said all areas of the FA will be affected and that the crisis has forced the national governing body to focus on its “key priorities.”
Bullingham also confirmed that the FA has got “a £300 million potential hole to fill over the next four years" and needs to save £75 million a year.
The body has been hit by the postponement of England games and other events at Wembley Stadium in London while soccer has been on hiatus in in recent months, and, although it will complete this season’s FA Cup competition, all matches will be played behind closed doors.