Betway raises stakes with backing for new Blast esports event
Betway, the international online betting operator, has widened its sponsorship of competitions organised by Blast, the Denmark-based esports operation.
It was announced today that Betway will support the Blast Bounty Hunt, a new online DoTa 2 tournament.
The competition, involving some of the best teams in the game from across the Europe and the world, will take place from 9 to 13 June, and offer prize money of $150,000.
The new deal builds on Betway’s sponsorship of competitions including the Blast Premier and Blast Rising, based on Counter-Strike: Global Offensive, under a partnership that began in January 2019.
The betting firm will receive various branding opportunities during the Blast Bounty Hunt, and sponsor the draft in which the teams will select which ‘heroes’ will represent them in the competition.
In addition, the company will give its name to the Betway Skill Shot Challenge in which viewers will have the chance to match their scores against those of the players themselves.
Leo Matlock, commercial director of Blast, said: “The expansion of this deal is testament to the impressive collaboration between Blast and Betway over the last 18 months as we both strive to be industry leaders in esports and entertain fans the best we can.
“We look forward to continuing this innovative partnership as we expand into one of the world’s most played and loved games in the shape of DoTa 2. We can’t wait to deliver the world class DoTa 2 tournament that fans have been asking for, and are delighted that Betway are supporting and working with us to ensure we achieve this.”
Blast announced recently it had raised $13.5 million in its latest financing round.
The funding was led by Rocket Software co-founder Johan Gedda, Danish investment fund Vaekstfonden and venture capital firms Creandum, Heartcore and Maki.
Meanwhile, snack food brand Pringles has extended its sponsorship of events organised by esports promoter ESL in Germany, Poland and the Nordic region for 2020.
The brand, which is owned by Kellogg’s, will continue to serve as an official partner of ESL national championships in the relevant countries.
The deal builds on Pringles’ sponsorship of competitions including IEM Katowice in Poland and ESL One Hamburg, ESL One Cologne and ESL Meisterschaft in recent years.