Ex-Gfinity CEO Wallace joins Aser in top corporate and finance role
Aser Ventures, the global investment company founded by Italian sports executive Andrea Radrizzani, today appointed Graham Wallace, the experienced soccer and media executive, as chief corporate and finance officer.
Wallace (pictured) was most recently chief executive of Gfinity, the UK-based esports promoter.
In his new role, he will head up corporate and financial operations for the investment platform Aser Ventures and for its portfolio companies, including Eleven Sports, the international subscription broadcaster.
Based in London, Wallace will be a board member of both Aser and Eleven.
Radrizzani said: “At Aser Ventures we want to continue to be bold and grow, to come through this challenging period in a stronger position than ever. Graham’s vast experience and passion for driving innovation and operational excellence make him a perfect addition to our already world class management team. Graham will now play a key role in leading the strategic direction of our business as we work to deliver maximum value for our portfolio companies and partners.”
Wallace added: “The Aser Ventures group has built up an exceptional ecosystem of sports and media properties over the past five years and they are ambitious to continue to disrupt and grow, under the leadership of Andrea Radrizzani. I’m excited to help deliver on this vision alongside Andrea and the Aser management team.”
Sportcal reported in March that Wallace and executive chairman Garry Cook were to leave Gfinity, with the company looking to cut costs after suffering the financial effects of the coronavirus outbreak.
Wallace was replaced by John Clarke, Gfinity's global commercial and brand officer, while Cook was succeeded by president and co-founder Neville Upton.
In addition to Eleven, the Aser portfolio includes Otro, an online subscription platform backed by some of soccer's biggest stars past and present, Whistle Sports, the online sports network, Sports Data Labs, a turnkey technology provider for in-game capture, analysis and distribution of real-time human data, Hellodi, the Italian digital media network, and Leeds United, of English soccer's second-tier EFL Championship.
Wallace has significant experience in soccer, having been chief financial officer and then chief operating officer of top Premier League club Manchester City between 2009 and 2013 (where he worked with Cook) and chief executive of Scotland's Rangers until late 2014.
In a career spanning over 25 years, Wallace, a chartered accountant, has also worked as chief financial officer of global media at IMG Media, an arm of the international sports and entertainment company, and chief financial officer at MTV Networks Europe.