Tennis Australia brings 10 start-ups on board for accelerator programme
Tennis Australia, in a joint initiative with US-based firm Techstars and the University of Victoria in Melbourne, have selected 10 start-up companies for a new sports business accelerator programme.
The Techstars SportsTech Melbourne Accelerator, which will start on 1 June this year and due to the ongoing coronavirus pandemic will now be run virtually, aims to “focus on early-stage sports technology companies that aim to disrupt and drive innovation in high-performance sport… as well as event and media technology.”
The Accelerator programme condenses an estimated two years of work into three months, and will involve industry leaders and experts working with the 10 companies chosen: MODU, Elanation, Swing Vision, Snapscreen, A-Champs, str8bat, Gamesense, Fitmind, Tenx, and MyFavorito.
Representatives from major brands and organisations who will work as mentors include: Javier Sobrino, the chief strategy and innovation officer at soccer giants Barcelona; Nick Crocker, a partner at venture capital fund Blackbird; and Gareth Capon, the chief executive of video technology firm Grabyo.
Executives from Tennis Australia will also mentor the start-ups.
Craig Tiley, Tennis Australia’s chief executive, said: “Creating opportunities to grow our sport and connect more people to our events has been a strategic priority for Tennis Australia for many years.
“This partnership with Techstars is an obvious next step as we look to drive more innovation and interest in the game.”