Superliga League of Legends draws record audience
The Superliga Orange League of Legends, the esports competition organised by LVP, the esports-focused subsidiary of Spanish sports rights agency and production company Mediapro, attracted a record audience for its recent semi-final match-ups.
The semi-final broadcasts by LVP drew more than 466,000 viewers, up 51 per cent from the same stage last year, despite the games being played remotely due to the coronavirus pandemic.
In total, the four play-off games, in which Movistar Riders beat MAD Lions Madrid, and Vodafone Giants defeated G2 Arctic, have so far generated almost 880,000 viewers, up 61 per cent from 2019.
This week’s play-off games have all surpassed the most-watched Superliga Orange League of Legends game, which was the final played in Tenerife last September, with each play-off game beating the 235,000 viewers who watched Splyce Vipers beat Origen BCN.
LVP has credited its ability to still broadcast its competitions remotely for the record audience figures, as more traditional sports have ground to a halt all over the world.
All the matches were broadcast via LVP’s main channel on Twitch, the Amazon-owned live streaming portal.
Movistar Riders and Vodafone Giants will now contest the Superliga Orange League of Legends final on 2 April, which will also be broadcast on Twitch.
Meanwhile, Gol, the Mediapro-owned Spanish free-to-air digital terrestrial television sports channel, has vowed to continue to providing programming through remote productions.
The channel is producing its usual studio-based shows from the homes of its presenters and reporters with features including the latest sports news and interviews with players and coaches.
Gol has installed remote-control systems and technical equipment which allows the broadcasting of its programming with producers, editors, and graphics teams working from studios set up in their own homes.
The free-to-air platform is also one of various broadcasters for this Saturday's ‘LaLiga Santander Fest’, a global charity festival organised by the top Spanish soccer league in partnership with the Spanish banking giant.
The event, featuring a virtual concert, will involve more than 50 artists and players, and is being supported by Universal Music Group, management firm GTS, and the league’s other sponsors, raising money for the battle against coronavirus.
As well as Gol, the festival will be shown by Movistar, the brand of telecoms giant Telefonica, LaLiga’s international broadcasters. LaLiga's social media channels on YouTube and Facebook and on the league's global OTT platform LaLigaSportsTV.