Iqoniq extends digital fan engagement platform to Euroleague
Euroleague Basketball, the organiser of the elite European clubs competition, has today become the latest sports entity to team up with Iqoniq, agreeing a four-year deal with the new social media and fan engagement platform.
Under the tie-up, Iqoniq will serve as the exclusive and official fan engagement and loyalty platform of the top-tier EuroLeague and second-tier EuroCup until the end of the 2022-23 season.
This will entail the company deploying its service which offers direct benefits to users, including a loyalty programme, in-app games and prizes, exclusive footage and special offers on tickets and merchandise.
In a statement, Euroleague Basketball said that “the partnership with Iqoniq exemplifies the organisation's true commitment to engage with its fans and offer its clubs new and unique opportunities to further their ambitions in connecting with new and younger audiences, as well as with current and potential commercial partners.”
It is the third notable deal Iqoniq has signed this year, following on from deals with French Ligue 1 soccer clubs Olympique Marseille and AS Monaco. The company's app is set to be available to users from the start of the 2020-21 seasons.
Jordi Bertomeu, the chief executive of Euroleague Basketball, said: “Partnering with Iqoniq will help us achieve a new milestone in engagement with our fans. Iqoniq offers us the chance to build special relationships within our growing fan base and to bring that community closer together over a shared love of uniquely European basketball at its finest.
“In the last 20 years since the Euroleague Basketball's inception, we've created a community of fans that we want to continue supporting. Having a fan ecosystem is the next logical step and we are eager to discover with IQONIQ new ways of rewarding our loyal fans."
Kazim Atilla, the chief executive of Iqoniq, added: "We are delighted to have signed this partnership agreement with EuroLeague Basketball, one of the most innovative and forward-thinking sports organisations in the world.
"Through this partnership, all clubs in the EuroLeague and EuroCup basketball competitions will be given unprecedented opportunities to engage with their fans, and vice versa, in new and mutually beneficial ways, further growing basketball across Europe – and the rest of the world – as a result. We look forward to working alongside Euroleague Basketball to fulfil our common ambitions in this regard."
Like other professional sports competitions across Europe, the EuroLeague and EuroCup are presently suspended until furthe rnotice because of the coronavirus pandemic, and Euroleague Basketball staff based at the company’s headquarters in Barcelona are working remotely from home.
The organisation today launched a global campaign entitled #EUROLEAGUEUNITED supported by clubs, players, coaches, referees, ambassadors and other stakeholders in its competitions to help combat the spread of the virus.
This builds on the support the league has already offered to global awareness campaigns such as #StayHome and #InThisTogether, encouraging fans to keep themselves healthy and support communities in need, while continuing to deliver basketball content in the absence of live games.
Through One Team, its long-established corporate social responsibility programme, Euroleague Basketball will be providing via its digital platforms special training sessions devised by ambassadors and coaches that can be carried out at home, while coaches and players will be participating in Q&A sessions and challenges and helping to highlight awareness of the World Health Organisation recommendations related to the virus.
There will also be a variety of archive content, including full classic game streams, special highlights reels and virtual games.