Polsat's esports channel picks up ESL Pro Tour rights
Polsat Games, the dedicated esports channel of the terrestrial and satellite television operator in Poland, has picked up rights in the country to the ESL Pro Tour, the largest series based on the Counter Strike: Global Offensive (CS:GO) video game.
The group has struck the agreement with ESL and DreamHack, the esports promoters owned by Sweden’s Modern Times Group, and covers more than 20 tournaments and leagues.
Polsat Games, which launched in the third quarter of 2018, will broadcast up to 2,000 hours of CS:GO competitions this year, with local commentary and analysis. The majority of the broadcasts will be hosted directly from its studio in Warsaw.
Torsten Haux, vice-president of global media rights at ESL, said: “Counter-Strike has always been a strong product in Poland due to the IEM Katowice tournament and an overall strong player and viewer base. We are therefore super happy that Polsat, as the number one private broadcasting platform in Poland, has decided to put a greater focus on esports by hosting our CS:GO competitions on Polsat Games. We can’t wait for the Polsat team to start bringing best-in-class and entertaining CS:GO action directly into esports fans’ homes.”
Ewa Czekała, programme manager of Polsat Games, added: “Extending Polsat Games’ offer to broadcast the prestigious ESL Pro Tour tournaments in CS:GO is a very important step in the development of linear television. We are aware of the value CS:GO brings to Polsat Games and to esports fans, offering them great matches of Polish athletes competing on big international stages.”
Last week, ESL and DreamHack struck a one-year rights deal with TV2, the Norwegian free-to-air commercial broadcaster, for the ESL Pro Tour, following up deals with Nordic telecoms firm Telia in Finland and commercial broadcaster TV2 in Denmark in recent months.
Other rights deals agreed since the launch of the ESL Pro Tour was announced in September 2019 include with commercial broadcaster ProSiebenSat.1 in Germany, Austria and Switzerland, Maincast, the esports broadcast and content production company, in Russia and CIS markets, and media company Blake Broadcasting in USA, Canada and Asia, excluding China.