Facing huge losses, Serie A puts emergency measures to Italian government
Failure to complete the 2019-20 Serie A season, which has been suspended because of the coronavirus pandemic, will cost Italian soccer as much as €1 billion ($1.07 billion), according to new figures.
Serie A has played 26 of 38 rounds of fixtures, and a study from Deloitte, the international professional services firm, has found that if this season was to be halted permanently, there will be a direct hit on the league of €720 million.
That reduces to €170 million in the event that this season is completed.
The worst-case scenario, with indirect damages taken into account, would result in a loss of around €1 billion, Deloitte said.
Those figures have been passed on by the league to the FIGC, the Italian soccer federation, and the government in the hope that certain provisions can be put in place to help offset the losses.
One such proposal is to lift the ban on gambling or betting firms sponsoring sports teams.
In 2018, Italy's coalition government signed the Dignity Degree, which outlawed all forms of gambling advertising and meant Serie A clubs would be deprived of lucrative deals.
In January 2019, clubs were told that they could honour existing commitments to gambling sponsors up until the end of the 2018-19 season, but that all collaboration would have to stop after that.
Other measures include revising the lengths of broadcast rights deals permitted under the Melandri Law (presently three seasons), which governs the collective selling of media rights in the country, and simplifying the bureaucracy process regarding construction of much-needed new stadiums, which would help improve clubs' matchday and commercial revenue.