CEV deals with IMG Arena for global betting rights
IMG Arena, the sports betting business of the prominent international agency, today announced a long-term deal with the CEV, the European Volleyball Confederation, to provide sports betting operators with live streams of all events organised by the continental governing body.
Under the partnership, sports betting operators will be given live streaming access to all CEV events across the sport’s three disciplines - volleyball, beach volleyball and snow volleyball.
Outside national team events, the partnership covers all European volleyball club competitions, including the CEV Champions League, CEV Cup and CEV Challenge Cup and all snow volleyball and beach volleyball events.
The deal was brokered by international rights agency AMI on behalf of CEV. AMI retains all betting category sponsorship rights for all CEV events.
Freddie Longe, executive vice-president and managing director of IMG Arena, said: “Operator feedback tells us volleyball is a property that has much untapped potential and one which the industry feels will benefit from an improved sports betting solution. Our move into the sport will allow us to significantly enhance the betting interface and boost engagement with its community of passionate fans.”
Aleksandar Boricic, CEV president, added: “Partnering with IMG Arena to distribute our sports betting live streaming and betting data rights is an important strategic development for CEV. IMG Arena has a strong track record of working with federations and international sports organisations to both protect and grow sports via their innovative products and solutions.”
Earlier this month, CEV ratified a new 12-year global media rights partnership with Swiss-based sports marketing agency Infront worth at least $110 million.
The partnership runs through to 2032 and covers global media rights distribution for all the governing body's national team and club events for the first time, including the Eurovolley, EuroBeachVolley, Champions League, CEV Cup and CEV Challenge Cup.
For the Champions League, Infront replaced international sports data and digital company Sportradar, which took over the rights in 2016.
Last month, IMG Arena deepened its relationship with North American ice hockey’s NHL in a deal to provide sports betting operators in the USA with live stream of selected out-of-market games.