Oppo and SNTV on board for Pakistan Super League
The Pakistan Cricket Board has signed a sponsorship deal with Oppo, the Chinese smartphone brand with strong connections to the sport, for the upcoming edition of the Pakistan Super League, the country’s Twenty20 competition.
The PCB has also signed a content distribution deal with SNTV, the sports video news feed co-owned by IMG, for the short-format tournament, which starts later this month.
Oppo, which was a global partner of last year’s Cricket World Cup in England, is now the league’s official smartphone partner.
The PCB said the company will provide “a lot of exhilarating offers for its customers with this collaboration, which will be announced once the tournament starts."
George Long, the chief executive of Oppo Pakistan, said: “We continuously aim to associate ourselves with platforms that enable us to connect and engage with customers, and the PSL is a perfect example of such a platform.”
The 2020 PSL, the first edition of the tournament to be held entirely in Pakistan, will begin on 22 February, and is set to end on 22 March with the final in Lahore.
In December, the International Cricket Council, the game's global governing body, extended its worldwide partnership with Oppo for four years, until the end of 2023.
The SNTV partnership meanwhile means that organisation will provide a news feed from the 2020 PSL to international broadcasters.
The service will provide news highlights and clips from all 34 matches in the tournament to TV networks in other countries, as well as having access to all press conferences before and after each match.
Wasim Khan, chief executive of the PCB, said: “The PCB is delighted to be partnering with a prestigious global sports news video agency like SNTV… Through their subscribers, the PCB hopes to reach out to millions of viewers and followers of Pakistan cricket across the globe.
“This is critical to our objective of enhancing the image and profile of Pakistan.”
James Dobbs, SNTV’s managing director, added: “We are pleased to be able to…. offer increased reach and exposure of this year’s HBL Pakistan Super League via our unique distribution network.”
Earlier this month, the PCB appointed the consortium of Pakistan’s Tower Sports and Singapore’s SportzWorkz as its broadcast production partner for this year's PSL, having split with previous incumbent IMG Reliance in a contract dispute.
Under the appointment, which followed what the PCB described as "an open and transparent tender process," the two operations will oversee the tournament's production, and train Pakistani cameramen and technical crew.
Meanwhile, Cricket South Africa has delayed its planned tour of the country, scheduled for late March, because of concerns over player workload.
CSA has however reportedly assured the PCB that it will reschedule, for what would be its first tour of the country since Pakistan started hosting international cricket again.
The Proteas had been pencilled in for three T20 internationals, probably in Rawalpindi, towards the end of next month, but already have home matches against England and Australia, as well as a tour of India, before then.
Pakistan hosted its first test match since 2009, against Sri Lanka, in December.
• The BBC, the UK's public service broadcaster, is apparently close to securing a deal to provide live ball-by-ball radio coverage of England's upcoming test tour of Sri Lanka.
The Daily Telegraph newspaper has reported that talks between the BBC and Sri Lanka Cricket are close to completion, after reports last week that Talksport, the commercial radio station which had first option on the rights turned them down.
Talksport is currently broadcasting live from England's tour of South Africa, and also has the rights for the team's lengthy tour of India next winter.