Verizon to provide 5G at race tracks as Nascar partner
Nascar, the USA-based stock car racing series, has agreed a multi-year partnership with Verizon, the US telecoms giant, ahead of its prestigious Daytona 500 race this weekend.
Under the deal, Verizon will serve as the official wireless telecommunications and 5G mobility partner of Nascar, as well as the official at-track Wi-Fi partner of 12 Nascar-owned race tracks.
As part of the agreement, Verizon will work with Nascar to upgrade its in-venue wireless communications service, starting with delivering improved Wi-Fi service at its 12 race tracks, over the next three years.
Nascar said the partnership with Verizon will “modernise” its race tracks and provide “improved connectivity to enhance the at-track experience.”
Craig Neeb, Nascar executive vice-president and chief innovation officer, said: “There is nothing like the thrill and excitement of attending a Nascar race and now there are more ways than ever to capture and share that experience. Partnering with Verizon will offer fans the benefits of reliable in-venue connectivity as we usher in a new era for our sport.”
George Fischer, senior vice-president, 5G ecosystems and alliances for Verizon Business Group, added: “The thousands of fans attending Nascar events across the country need reliable connectivity to share and send photos and videos of races in real-time, stay up-to-date on their favourite drivers, and connect with fellow fans inside and outside the track. As the official wireless provider for Nascar, we are looking forward to enhancing the fan experience today and working together to revolutionise the future of the racing experience for drivers and fans.”
Last week, Nascar expanded its ties with Coca-Cola, naming the soft drinks giant as title sponsor of the eNascar iRacing esports series.
This came after the brand was named as one of four ‘premier partners’, along with Busch Beer, a brand of brewer Anheuser-Busch, insurance company Geico and Comcast’s Xfinity television platform, under a new title sponsorship model that comes into effect this year.
Steve Phelps, the president of Nascar insisted this week that, contrary to some reports, Nascar's owners and founders, the France family, are not looking to sell up.