Infront and CEV build on long-running media rights partnership
Infront, the Switzerland-based sports marketing agency, has today announced an extended and expanded agreement with the CEV, the European Volleyball Confederation, for the distribution of media rights to the governing body's top competitions.
The new "long-term partnership" covers global media rights distribution for the CEV's flagship national team events, including the men's and women's EuroVolley (the European Championships) and EuroBeachVolley events.
Infront and the CEV are longstanding partners, and the existing deal, signed in 2013, was due to run until 2021.
However, the new agreement also includes club competitions such as the CEV Champions League, CEV Cup and CEV Challenge Cup and all CEV Snow Volleyball events from the 2020-21 season onwards.
In terms of the Champions League, Infront is replacing Sportradar, the international sports data and digital company, which took over the rights via its acquisition in April 2016 of the Sportsman Media Group.
The whole deal is due to be ratified at the CEV general assembly on 29 February, 2020.
Infront has been marketing rights to volleyball's European Championships since 1993 and its direct partnership with the CEV dates back to 2005.
Philippe Blatter, Infront president and chief executive, said: "Volleyball remains a hugely popular sport not only in Europe but globally. Our long-term partnership with the CEV remains a special one and – with volleyball forming part of Infront's DNA – this extension provides us with an opportunity to strengthen this exciting sport in all its facets for fans, players and partners across Europe."
Aleksandar Boričić, CEV president, added: "Infront has been a trusted partner of the CEV for many years and expanding its role reflects the positive impact they have had on European volleyball. Having the media rights to both European club and national team competitions managed under one umbrella will help create synergies between events and ensure consistent delivery at all levels."
The next men's EuroVolley is in the Czech Republic, Estonia, Finland and an as-yet-unnamed fourth country in 2021, while the women's event that year will be co-hosted by Serbia, Bulgaria, Greece and Romania.