W Series tasks Pitch with securing global media coverage for season one
By Jonathan Rest
Pitch International, the UK-based sports marketing agency, has landed the contract to distribute global media rights to the W Series, the all-female motor racing championship that debuts next month.
The series gets under way at Hockenheim in Germany on 4 May, and Pitch is tasked with "securing global broadcast interest," the W Series said.
The agency will be able to market the rights in all territories, bar the UK, where W Series earlier this week struck a direct deal with commercial broadcaster Channel 4.
Last October, Pitch was hired by WRC Promoter, the rights-holder of motor racing's World Rally Championship, to sell its media rights in south-east Asia, the Indian sub-continent and eastern Europe.
Catherine Bond Muir (pictured), chief executive of W Series, said: “Pitch International has unrivalled experience and we hope that there will be significant interest in broadcasting the inaugural season of W Series, not only in the UK and Europe but also internationally. Our aspiring drivers come from all over the world - from the UK and Europe to the US, Japan, South Africa and Australia - all markets with a growing interest in elite women’s sport.
“This year, our priority is to ensure that W Series reaches the widest possible range of potential viewers globally, contributing to the popularity of the series over the longer term.”
While Pitch does distribute global media rights to rugby union's Women's Six Nations, the W Series contract is the first piece of significant business won by the agency for its new women's sport's division.
Faïna Msellem, commercial manager of the division, said: “We share the belief that W Series can change the future of motorsport and are delighted to be behind such a ground-breaking concept.
“The opportunity that W Series is providing the athletes is remarkable, but it also gives motorsport fans the unique chance to connect with the best female drivers in the world. The ambitions and values of W Series are something we’re passionate about supporting and we look forward to being a part of the growth of this innovative new championship.”
There are six races in the inaugural 2019 W Series: Hockenheim; Zolder (Belgium); Misano (Italy); Norisring (Germany), Assen (Netherlands); and Brands Hatch (UK).