ICC and Google partner for Women's World T20 climax
Google has joined forces with the International Cricket Council to offer content from the remainder of cricket’s ICC Women’s World Twenty20 presently taking place in the West Indies.
The partnership will entail the casting of video content from the official ICC mobile app on Cast-enabled devices such as Chromecast and Google Home Hub.
The offering will include in-match clips and short-form highlights.
The tournament has entered its closing stages, with the West Indies to play Australia in the first semi-final and England to take on India in the second semi-final, both on Thursday, and the winners to meet in the final on Saturday.
All three matches will take place at the Sir Vivian Richards Stadium in Antigua.
ICC chief executive David Richardson said today: “This is a hugely exciting collaboration for cricket and I’m delighted to welcome Google on board with the ICC Women’s World T20 in the West Indies. Connecting with fans and giving more of the world the chance to enjoy our sport is vital and our partnership with Google enables us to do that.
“Cricket may be a sport steeped in tradition, but it is one that has consistently embraced technology on and off the field to improve the game and the fan experience and we must continue to innovate. The fact that a fan can now enjoy the ICC App content on Cast enabled devices for the first time ever for a cricket event is great news.”
Meanwhile, Indian broadcaster Sony Pictures Networks has signed up 11 television sponsors and 15 digital sponsors for its coverage of the men’s national team’s tour of Australia.
Sony has been asking for between Rs600,000 ($7,405) and Rs700,000 for 10-second TV advertising slots in the Twenty20 series, between Rs400,000 and Rs500,000 for slots in the one-day internationals and Rs150,000 for slots in the test matches, according to the InsideSport website.
Sony holds exclusive rights in the Indian subcontinent to international and domestic cricket played in Australia in a six-year deal that came into effect for the 2017-18 season, and is offering coverage on its sports channels and on digital platform SonyLIV.
Meanwhile, Sports Flashes, the Indian online radio station, has landed audio rights to the Australia-India series, which got under way today with the first Twenty20 international, won by the home team.
The agreement builds on the company’s recent deal giving it global audio rights to India's home matches (excluding the domestic market) for the next five years.
India’s tour of Australia comprises three Twenty20 internationals, four test matches and three one-day internationals between now and mid-January.
• Betway, the international online betting company, has signed up as a partner of the Mzansi Super League, the new Twenty20 competition in South Africa.
Under a three-year deal with Cricket South Africa, the firm is serving as the global betting partner of the six-team league. The inaugural edition began last weekend, and runs to 16 December.
The agreement builds on the deal Betway signed in July to become a sponsor of Cricket West Indies through to the end of the 2019 season.