LaLiga finds new home in Ukraine with Megogo
Megogo, the Eastern European streaming service, has acquired exclusive rights in Ukraine to Spanish soccer's top-tier LaLiga in a three-year deal.
Megogo will stream all 10 games per round in high-definition, beginning with the 2018-19 season, which gets under way on 18 August.
In addition to live games, the platform will offer highlights, interviews and other programming,
There will be a mixture of Ukrainian and English commentary.
There will be increased Ukrainian interest in LaLiga this season, following the transfer of 19-year-old goalkeeper Andrei Lunin (pictured) from local club Zorya Luhansk to Spanish giants and last season's Champions League winners Real Madrid.
In January, LaLiga, working with Mediapro, the Spanish sports rights agency, launched the sales process for media rights for the 2018-19 season onwards in various territories in Europe, Asia and Oceania.
That tender included Ukraine, where interested parties were able to bid for the rights for up to five seasons (2018-19 to 2022-23).
LaLiga rights in the previous three-year cycle in Ukraine (and a number of other eastern European and Asian territories) were held by The Sportsman Media Group, the Munich-based sports marketing agency, which sold on the rights in the country to Media Group Ukraine, the operator of pay-TV channels Football 1 and Football 2.