BMW returns as Berlin Formula E race title sponsor
BMW i, the German car manufacturer’s brand of electric cars, is expanding its ties with Formula E after agreeing a deal to return as the title sponsor of the Berlin ePrix.
Under the deal, BMW i, which is already the series’ official vehicle partner, is to lend its name to the Berlin race on 19 May.
The brand was the title sponsor of the race in the 2015-16 Formula E season.
Alejandro Agag, founder and chief executive of Formula E, said: “The race in Berlin has featured on the calendar every season and we’ve been working closely alongside BMW i for equally as long, so it’s pleasing to see their growing commitment to the series.
“BMW i has always been supportive of the ABB FIA Formula E Championship since the very beginning - both as official vehicle partner and now as the race title partner of the BMW i Berlin E-Prix.”
Jörg Reimann, vice-president of BMW brand experience, added: “The title partnership for the German round of the ABB FIA Formula E Championship in Berlin is a key component of our extensive commitment to this series. For BMW, the opportunity to actively shape the event and offer visitors a unique BMW brand experience is always at the heart of this kind of co-operation. That is precisely what we will be doing at the BMW i Berlin E-Prix alongside Formula E.”