CBC picks up rugby sevens rights
CBC, the Canadian public-service broadcaster, is to show regular coverage of rugby sevens after striking a multi-year rights deal with Rugby Canada, the domestic governing body.
Under the deal, Olympic rights-holder CBC, which has shown coverage of the sport since before it made its debut at the Rio 2016 Olympic Games, will air the men’s and women's HSBC World Rugby Sevens Series and the 2018 Rugby World Cup Sevens as part of its CBC Sports programming.
Its coverage began with last weekend’s season-opening HSBC Sevens Series in Dubai and will continue with the next leg of the series in Cape Town, South Africa this weekend.
Coverage will also be available on the CBC website and streaming apps.
Allen Vansen, chief executive officer of Rugby Canada, said: “Today’s announcement marks a new era for rugby sevens in Canada as one of the fastest-growing team sports becomes available to a wider sporting audience through CBC Sports’ platforms.
“As witnessed by the record coverage of rugby sevens’ Olympic Games debut in Rio de Janeiro, CBC Sports continues to be a world-leader in communicating the stories of inspirational athletes and teams as they build on their journey to Tokyo 2020 and beyond. Last year, Canada’s Men’s Sevens Team made history by winning their first-ever cup title in Singapore while our Women’s Sevens Team captured their third tournament title in Sydney, Australia. CBC Sports’ partnership proves rugby sevens is a sport with tremendous momentum and we look forward to building on what is an exciting future for rugby in Canada and around the world.”