Dryworld set to lose last Brazilian club as Fluminense moves to terminate deal
Fluminense, of Brazilian soccer’s Serie A, are in advanced talks to terminate their kit deal with Dryworld, the troubled Canadian sportswear company, Pedro Abad, the club’s president announced at a press conference this week.
Speaking at the meeting in Rio de Janeiro, Abad said: "The negotiations are more advanced. We are taking into account several factors, such as the extent of the distribution of products to our fans and the ability to supply the official material for our games.”
He added: "We look forward to resolving the issue as soon as possible. We look forward to completing the termination with Dryworld and presenting the new supplier and sponsor as soon as possible."
In January last year, Fluminense signed a five-year deal with the apparel firm, which Dryworld claimed was the most lucrative soccer kit deal to be signed in the country in recent years.
The Fluminense deal represents Dryworld’s only remaining kit sponsorship in Brazilian soccer, after Atlético Mineiro, Santa Cruz and Goiás Esporte Clube all terminated their contracts with the company last year.
In December, Watford, of English soccer’s Premier League, announced they were ending their agreement and unveiled a new three-year deal with Adidas, the German sportswear giant.
Watford signed a three-year deal with Dryworld in May but the club opted to end the deal early after the company failed to deliver the team’s equipment on time and was late with several payments.
Queen's Park Rangers, of English soccer’s second-tier Championship, are understood to be in the process of ending their association with the brand, having signed a 10-year deal with Dryworld in April, and it is thought that a new kit supplier will be announced next week.
In soccer, Dryworld is also the sponsor of the Delhi Dynamos, of Indian soccer’s Indian Super League.