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06 Aug 2020
Andrew Umbers, co-founder and partner of Oakwell Sports Advisory, tells Euan Cunningham how outside investment can be a solution to the challenges faced by sports at a critical time, and the mutual benefits on offer.
04 Aug 2020
AT&T is one of the world's largest communications brands. The telco is a sponsor of several of North America's major sporting properties, including the NCAA, NBA, and the Dallas Cowboys.
02 Jul 2020
Susan Lingeswaran hears the All England Lawn Tennis Club and IBM explain the increased emphasis on technology solutions in the wake of the cancellation of this year's Wimbledon.
01 Jul 2020
The photo agency's innovative partnership with one of the leading motor racing games aims to present esports in a different light.
01 Jul 2020
Sportcal analyst Liam Fox profiles the Nike brand, focusing on its sponsorship strategy, the significance of the Jordan brand and the Netflix / ESPN sports docuseries The Last Dance, and Nike's response to contemporary issues of COVID-19 and Black Lives Matter
25 Jun 2020
Sportcal takes a closer look at the business landscape of the biggest basketball league in the world, and explores the implications COVID-19 had had on its operations.
16 Jun 2020
Major League Soccer is the premier soccer competition in the United States and Canada. Since its opening season in 1996, the league has evolved as a popular sporting competition in North America.
04 Jun 2020
Professional Fighters League chairman and co-founder Donn Davis tells Simon Ward about standing out in the MMA world, the postponement of the 2020 season and planned innovations when it returns.
20 May 2020
The wholesale cancellation of live sport worldwide as a result of the COVID-19 pandemic has left gaping holes in the schedules of some of the world's major sports broadcasters. In this report, Sportcal analysts Peter Scrimgeour and Patrick Kinch discuss the challenges broadcasters and rights holders face and the implications of COVID-19 halting all major sport.