Showing 1 to 10 of 76 records |
07 Feb 2019
Six major free-to-air (FTA) television networks compete in a market with shrinking audiences and declining advertising revenues. However, FTA television continues to be the medium that concentrates the largest investment in advertising, accounting for 35.4 per cent of all spending.
24 Jan 2019
Monumental Sports & Entertainment, the sports teams, venues and digital platform owner, has sought to leverage the profile of its Washington D.C. base at a regional and international level to drive the growth of the business.
21 Jan 2019
Ahead of the SponsorLive ESA Summit, taking place in Brussels on 28th March, keynote speaker Christian Voigt, Marketing and Sponsorship Lead at the IOC and formerly of sportswear brand PUMA, talks to Sportcal Sponsorship about some of the key themes and ideas that he will be discussing at the summit that will shape the sponsorship industry in relation to the IOC TOP partner programme in 2019 and beyond.
21 Jan 2019
For 30 years, ESA has been at the forefront of the sponsorship industry. From providing members with best practice to advocating for legislative change, the European Sponsorship Association has led the way in developing the sponsorship industry. We take a look at how it has grown into the organisation it is today.
17 Jan 2019
Upon launch of the Star Sixes soccer concept, Pitch International set lofty ambitions for a global six-a-side event bringing together retired stars from around the world. More than two years on, the commercial plan has shifted to a regionally-focused approach.
16 Jan 2019
The Hempel Sailing World Championships Aarhus 2018 delivered a significant direct economic and global media impact according to Sportcal's latest GSI Event Study, commissioned by World Sailing, Sport Event Denmark and the City of Aarhus.
10 Jan 2019
Field hockey has a big year ahead of it, with the introduction of the new Pro League competition and the launch of OTT service FIH.live. Thierry Weil, the FIH's CEO, looks ahead to a new era.
19 Dec 2018
After more than 20 years of growth, the mass participation events sector is faced with unprecedented challenges and must change to attract new brand partners, says Craig Dews, Limelight Sports Group’s CEO.
12 Dec 2018
Alex Rodriguez is one of the biggest names in the history of Major League Baseball. He tells Sportcal Insight about his vision for the sport amid the battle for consumers' attention
22 Nov 2018
Sailing’s Alex Thomson Racing is relying on one new sponsor and one established one as it gears up for what it hopes will be a triumphant Vendée Globe campaign.
Showing 1 to 10 of 76 entries