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25 Oct 2018
The US Supreme Court ruling in May that the prohibition of sports betting is not consistent with the US constitution has opened up a potential goldmine for US sports leagues.
18 Oct 2018
Getty Images is celebrating the founding of Allsport, the world’s first sports photography agency which went on to become Getty Images Sport. The agency takes Sportcal Insight through the huge changes in 50 years of sports imagery.
16 Oct 2018
“If you don’t have another agenda, you shouldn’t be bidding for the games,” says Arup’s Jerome Frost, one of a team of UK specialists advising Lima on hosting the 2019 Pan American Games.
03 Aug 2018
Sports teams and brands are becoming more appreciative of the social media impact of their sponsorship deals, especially as more commercial opportunities become available, according to the UK arm of GumGum Sports, an agency that uses artificial intelligence to measure return on investment.
20 Jul 2018
Establishing a regular quadrennial schedule for the Rugby League World Cup took nearly 60 years. So how will the 2021 edition maintain that “stake in the ground?”
06 Jul 2018
Approaching its first year in operation, Octagon Media Rights Consulting's Daniel Cohen talks Sportcal Insight through that breakthrough deal with the Peruvian Football Federation, what's next for the industry and why there's never been a better time to be an adviser.
21 Jun 2018
World Rallycross’ Speedmachine Festival is set to shake up the sports event playbook. Sportcal Insight went to the first edition at Silverstone last month to find out more.
14 Jun 2018
With the 2018 Fifa World Cup now under way, Christian Fizia analyses 386 national federation deals covering the 32 teams competing at the tournament. This Sportcal Sponsorship insight takes an in-depth look into the leading brands, industries and sectors that make up the national sponsors, as well as the kit suppliers that will be on display in Russia.