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06 Aug 2021
The combination of electric-powered racing, a focus on digital coverage to appeal to younger audiences and a customisable offering for sponsors are at the heart of the new Nitro Rallycross series, as Thrill One’s Steve Ziff tells Simon Ward.
04 May 2021
Jeff Zaltman, the founder and chief executive of Air Race E, talks to Phoebe Street about how the electric aeroplane series is looking to blaze a trail in air racing.
08 Apr 2021
Alberto Guerrero, director of esports, Europe & MENA at Riot Games discusses the experience of this year’s League of Legends European Championship, and how it appeals to fans and brands.
01 Apr 2021
Brian Kim, chief executive of GumGum Sports, tells Tariq Saleh how a growing desire for data is altering the nature of sponsorship deals
31 Mar 2021
Sandy Milner, co-founder and partner of Bright Partnerships, the UK-based sports and lifestyle marketing agency, reflects on how Formula 1 has sought to attract a new breed of fans with the aid of technology.
23 Mar 2021
Normanno Pisani, head of media partnerships UK at TikTok, explains the rationale behind and the plans of the video-sharing platform’s global sponsorship deal for soccer’s Euro 2020, now scheduled for June and July of this year.
19 Mar 2021
With partnerships focused on sustainability increasing in the sports industry, Tariq Saleh explores how it will change the landscape.
12 Mar 2021
Jason Siegel, the man spearheading Orlando’s 2026 World Cup host city bid, tells Jonathan Rest why experience and collaboration are the right ingredients for success.
03 Mar 2021
Adrenaline-filled racing, sustainability and remote production – Susan Lingeswaran explores how new motor racing series Extreme E will stage an eco-friendly sporting spectacle while driving home its climate change message.