Nike Brand Profile & Strategy
Sportcal analyst Liam Fox profiles the Nike brand, focusing on its sponsorship strategy, the significance of the Jordan brand and…
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Anti-Doping
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Anti-Doping
An athlete’s journey to an Olympic Games is filled with triumph, tragedy and old-fashioned hard work, and it is our duty to do all we can to help the athletes realise their Olympic dream
The importance of fundraising and sponsorship for national governing bodies
Who will win the 2026 winter Olympic bid race?
A process that began with seven bidders to host the 2026 winter Olympic Games has dwindled to just two: Stockholm-Åre…
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The Callum Murray Interview – Callum Skinner
At the age of just 26, Olympic medallist Callum Skinner is one of the voices of a movement to empower…
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The future of global sport
‘Olympic sports urged to be less entitled, more business-like,’ ran the Washington Post’s headline last week on ASOIF’s far-reaching new…
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What is a place in the Olympic Games worth?
What is a place in the Olympic Games worth to a sport? On one level, if that sport is boxing,…
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The Callum Murray Interview – Simon Clegg
The man who was Eddie the Eagle's minder is now heading up the second edition of the European Games, by…
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The Callum Murray Interview – Barry Maister
The International Olympic Committee’s reputation is being traduced, says the recently-retired IOC member. But it only has itself to blame.
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