HSBC extends as World Tour title sponsor in four-year BWF deal

The Badminton World Federation (BWF) has extended its principal global partnership with banking and financial services firm HSBC for the…

Sporting federations turn their backs on Russia and Belarus after Ukraine invasion

The world's sporting governing bodies have during the last 24 hours collectively moved to severely punish Russian and Belarusian associations…

Copa del Rey the highlight of multiple new Southeast Asia rights deals for Eleven

Eleven Sports, the international subscription broadcaster, has expanded its portfolio in Southeast Asia and Hong Kong with multiple new rights…

Fitzboydon fills interim chief executive position at Badminton England

Badminton England, the sport’s national governing body, has installed Pete Fitzboydon as its interim chief executive.Fitzboydon, who has been a…

TotalEnergies extends long-standing BWF partnership until 2025

TotalEnergies, the international energy giant, has renewed its partnership with the Badminton World Federation for another five years.The extended agreement,…

BWF gives Suzhou second shot at staging Sudirman Cup Finals

The Badminton World Federation has today named Suzhou in China as the host of the Sudirman Cup Finals, the world…


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