Sportal, the leading European based, global provider of interactive sports content, today announced that it has secured a strategic alliance with PSN Multimedia International.

PSN.com is the multimedia arm of the Pan-american Sports Network, a 24-hour, all sports cable and satellite television network that broadcasts in Latin America simultaneously in Portuguese and Spanish. The agreement will see direct links between sportal.co.uk, sportal.it, sportal.com and sportal.es and PSN.com and their various country-specific sites. Sportal will further link with PSN.com to offer Latin American sports content throughout the Sportal network.

‘This agreement marks Sportal’s entry into Latin American sports and content,’ says Rob Hersov, CEO and Founder of Sportal, ‘We will be offering the PSN.com Latin American audience our dynamic sports content in English, Spanish and Italian. This partnership also gives this passionate football audience direct links to Sportal, and to our partner sites, such as Juventus.com, ACMilan.com and Realmadrid.es amongst others, all of whom have enormous appeal in the region.’

‘We are delighted to have reached this agreement with Sportal,’ says Flavio Maria, Chief Operating Officer of PSN Multimedia International, ‘Sport, and particularly football is a global passion and we are able to offer our users some tremendously rich content. Further, it gives Sportal’s European users the chance to keep up to date with all the major sporting developments in Latin America, and updates from the hearts of some of the region’s biggest football clubs.’

PSN.com is set to become the premier Internet site for Latin American football and the region’s leading multi-sport portal. PSN.com like Sportal has exclusive, in-depth content secured through team affiliations and strategic partnerships. PSN.com is currently in partnership with a number of the leading football clubs in Latin America, including Corinthians and Cruzeiro of Brazil plus Tigres and Chivas of Mexico.

PSN and PSN.com are portfolio companies of Pan American Sports Holdings Ltd., a fully integrated sports and media platform. The platform also encompasses Pan-american Sports Teams, Traffic Marketing Esportivo and InterForever and Estadios Pan-americanos. Pan American Sports Holdings is owned by Hicks, Muse, Tate & Furst and managed by The Muller Sports Group in partnership with Hicks, Muse.

For further information please contact:
Mark Thursfield
(Sportal)
Tel:0207 350 4825
e-mail: mark.thursfield@sportal.net

Dave Fogelson
(PSN)
Tel: (212) 499-7399
e-mail: dfogelson@psntv.com.