Media Content Development Ltd, the investment arm of the AIM-quoted Media Content PLC, today announces the formation of a joint-venture company with SDCi Limited, the owner of and, electronic marketplaces for the television industry. The joint-venture sportsmediarights Limited, will be 50% owned by Media Content and 50% by SDCi Limited, and plans to exploit the creation of as an online marketplace for the trading of sports television and media rights, an industry whose estimated annual turnover is in excess of US $14bn.

Jean-Paul de la Fuente, CEO of Media Content PLC and new Chairman of said: ‘We are delighted to be working with SDCi Limited and with their online trading software system to build what we hope will become a leading independent market for the rapidly growing sports media rights sector.’

Len Fertig, Chairman of SDCi Limited, said: ‘Our relationship with Media Content will allow us to combine our own technological assets with their specific and extensive expertise in sports media rights.’ is currently in development and is targeted to go ‘live’ in May 2001.

For further information please contact:

Media Content Plc: 020 8960 0422
Jean-Paul de la Fuente:

Square Mile Communications: 020 7601 1000
Nick Oborne/Georgina Briscoe

SDCi Limited: 07774 860 011
Gerry Buckland: