TaurusSport GmbH, the Austrian Skiing Association and Kitzbuhel Skiing Club Sign agreement on worldwide TV marketing.

TaurusSport GmbH, a company belonging to KirchMedia &Co. KgaA, has acquired from the Austrian Skiing Association and Kitzbuhel Skiing Club the TV-marketing rights to all alpine and cross country skiing events, as well as to World Cup snowboarding races from 2002/2003 onwards. The acquisition also includes the traditional ‘Hahnenkammrennen’ race on the Kitzbuhel slopes. The cooperation will run for several years.

Dr. Stefan Ziffer, Managing Director Sports Rights KirchMedia, has stated: ‘This is the KirchGruppe’s first major contract in the field of winter sports. It means that TaurusSport will be able to extend it range of rights to include yet another attractive form of sport.’ Only a few months ago TaurusSport acquired the rights to the s.Oliver National Basketball League (BBL) and the German Ice-Hockey League (DEL).

Further information on KirchMedia can be accessed in the Internet at www.kirchmedia.de

For Further questions:
Hartmut Schultz
Director Press & PR
Tel: +49 89/9956 2324 or 2325