Five terrestrial, satellite, digital and internet broadcasters have entered the second round of broadcast negotiations with the RFU following the close of the initial 31st January deadline. Three of these bids are considered to be ‘substantial’.
Recent media speculation has predicted the rights value of rugby could more than double the previous deal, reflecting the intense demand for sports content in the burgeoning TV markets and the heightened interest in rugby in general.
However, the RFU and EFDR’s well-documented stance of balancing financial benefits alongside the best shop window to reach new and traditional fans means that a prescriptive approach will be vital.
Francis Baron, Chief Executive of the RFU,commented, ‘These negotiations represent a crucial stage in the development of rugby and the RFU is committed to securing the best possible deal for the whole game.
‘The process is confidential but I can say we are pleased with the quality of the proposals received in the first round. We will be producing a revised tender for the next stage and look forward to the second round of bidding from all interested parties. ‘
For further information please contact:
Richard Glennie or Alison Scott at
Hill & Knowlton on 0207 413 3777.