Global soccer governing body FIFA has announced Booking.com, the travel fare aggregator website, as the official online travel sponsor of this year's FIFA Women’s World Cup (WWC) in Australia and New Zealand.

As part of the last-minute deal, Booking.com will help fans book accommodation.

The tournament will take place across Australia and New Zealand from July 20 (tomorrow) to August 20, 2023, with 64 matches being played in 10 venues across the two countries.

Arjan Dijk, chief marketing officer and senior vice president at Booking.com, said: “Football is the world’s number one passion, and when combined with the excitement and adventure of travel, the FIFA Women’s World Cup Australia and New Zealand will create the perfect synergy for memorable experiences that last a lifetime.

“We’re excited to play a role in inspiring travelers and making it easier for everyone to book their accommodation through our user-friendly app that helps turn bucket list dreams into reality.”

FIFA chief women’s football officer Sarai Bareman added: “We are thrilled to welcome Booking.com to our family of tournament sponsors and supporters ahead of the greatest FIFA Women’s World Cup ever.

“Fans from over 150 different countries of residence are bound for Australia and New Zealand over the next month to support their team and the tournament, and with Booking.com at their fingertips, many will be able to find great accommodation options throughout their stay.”

Booking.com has previously been a sponsor of the 2020 UEFA European Championships, as the official accommodation and attractions booking partner for Uefa national competitions between 2018 and 2022.

Last week FIFA unveiled sponsorship deals with major Chinese dairy firm Mengniu, covering the 2023 FIFA Women’s World Cup, as well as a tie-up with the short-form video platform TikTok for the provision of tailored content from the tournament.

Other recent sponsorship deals for the tournament include tie-ups with Claro in South America, and with Roblox.