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July 30, 2021

Airbnb rides the wave with Surfing Australia for Olympics debut

Airbnb, the online accommodation booking service, has penned a sponsorship agreement with the Australian national surf team, known as the Irukandjis.

By Phoebe Street

Airbnb, the online accommodation booking service, has penned a sponsorship agreement with the Australian national surf team, known as the Irukandjis.

Under the partnership, Airbnb will create a list of accommodation facilities that are surf-inspired across the country, including surf shacks, beach cottages and costal locations.

The collaboration, between Surfing Australia and Airbnb, aims to encourage more people to take up the sport.  

Surfing has made its Olympics debut at the 2020 games currently taking place in Tokyo, and Airbnb is already a worldwide partner of the International Olympic Committee, in a deal signed last year that runs to 2028.

Airbnb is no stranger to surfing having had partnerships with the World Surf League in 2016 and 2018.

Susan Wheeldon, country manager for Airbnb Australia and New Zealand, said: “With in-person spectatorship looking different this year, audiences are searching for new ways to support athletes during the Olympic and Paralympic Games. That’s why we’ve joined forces with the Irukandjis to help bring the magic of the Olympic Games a little closer to home for Aussie fans.

“Watching our surfing superstars dominate the waves is no doubt going to inspire many to grab a board and jump in the water, so this wishlist aims to encourage even the most novice of surfers to live out their gold medal dreams while staying at an epic coastal home available on Airbnb.”

Chris Mater, chief executive of Surfing Australia, added: “We’re beyond excited to collaborate with Airbnb on this wishlist specially curated by our talented national surf team in time for our sport’s Olympic debut.”

Other partners of Surfing Australia include Woolworths, Hyundai, Oakley, Roxy, Acciona and Destination NSW.

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