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Athletics - 19 Jul 2018 - Sponsorship
After being part of the IAAF World Championships London 2017 and the IAAF Indoor World Championships Birmingham 2018 as National Partner, Toyo Tires has now consolidated and extended its association with athletics as an Official Partner of the Berlin 2018 European Athletics Championships.
Athletics - 27 Apr 2018 - Sponsorship
BERLIN – Coming off strong seasons in 2017, middle distance runner Konstanze Klosterhalfen (GER) and sprinter/hurdler Karsten Warholm (NOR) said Friday they are eager to fight for European glory this August at the Berlin 2018 European Athletics Championships as the world’s leading athletic footwear and apparel company Nike signed as Official Partner of the event.
Athletics - 26 Feb 2016 - Media rights
Flow has once again given Caribbean sports fans another reason to celebrate - as for the first time in the history of the CARIFTA Games, a three day sports event will be broadcast live in High Definition (HD) across the entire region.
Athletics - 14 Jan 2016 - Sponsorship
Nigeria’s foremost and largest financial service institution, FirstBank, unveiled Africa’s fastest woman, Blessing Okagbare as a brand ambassador on 11th January 2016.
Athletics - 20 May 2015 - Sponsorship
European Athletics and SPAR International are pleased to announce that SPAR, the world's largest organisation of independent food retailers, has extended its commitment to athletics on the continent for a further three years, from 2017 to 2019.
Athletics - 29 Apr 2015 - Federations & NOCs
European Athletics is pleased to announce the creation of a "European Athletics Marketing" company based in Switzerland.
Athletics - 06 Nov 2013 - Sponsorship
European Athletics and SPAR International are pleased to announce that they have extended their existing four-year contract by one year until the end of 2016.
Athletics - 27 Feb 2013 - Sponsorship
The Göteborg 2013 European Athletics Indoor Championships get underway on Friday with strong support from sponsors.
Athletics - 24 Nov 2011 - Sponsorship
UNESCO and European Athletics have renewed their partnership to promote athletics as a driver for personal development and social cohesion, especially among young women and men.
Athletics - 01 Sep 2011 - Sponsorship
Helsinki 2012 has surpassed its sponsorship revenues target with 10 months to go until next summer’s European Athletics Championships, with sales of 2.7 million euros eclipsing the original goal of 2.5 million.
Athletics - 16 Aug 2011 - Sponsorship
European Athletics and SPAR International are pleased to announce that SPAR, the world's largest organisation of independent food retailers, has extended its commitment to athletics on the continent for a further four years until the end of 2015.<br><br>
Athletics - 01 Jun 2011 - Sponsorship
A remarkable 80 percent of sponsorship revenues for the Helsinki 2012 European Athletics Championships have already been secured more than a year before the event.
Athletics - 09 Sep 2009 - Events
MONDO and European Athletics are pleased to announce their partnership for the European Athletics Awards Night under which the Italian sports flooring and equipment manufacturer becomes the presenting partner of the event.<BR>
Athletics - 30 Jun 2008 - Sponsorship
27 June 2008 - Monaco - The IAAF is delighted to announce that the Toyota Motor Corporation is continuing its partnership with athletics by supporting the 12th IAAF World Championships in Athletics which will be held from August 15-23, 2009, in Berlin, Germany.
Athletics - 23 Jun 2008 - Sponsorship
<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px">EPSON and European Athletics are pleased to announce the renewal of their partnership until the end of 2012. Epson has been an international partner of European Athletics since 2001. </P></SPAN></SPAN>
Athletics - 05 Feb 2008
The IAAF is pleased to announce the signature of a two year agreement with the Swedish company ÅF for the title sponsorship of the Golden League.
Athletics - 28 Aug 2007
The IAAF and Dentsu Inc. are proud to announce the extension and enhancement of their long term commercial partnership securing the IAAF financially towards the end of the next decade.
Athletics - 13 Jul 2007
Monte Carlo - The IAAF is happy to announce that NIKON CORPORATION will become the latest top-level Official IAAF Partner for the 11th IAAF World Championships in Athletics, to be held in Osaka, Japan from 25 August to 2 September 2007.
Athletics - 22 Aug 2006
BEIJING - IAAF Council met today in the Hotel Kunlun, Beijing, following a highly successful edition of the World Junior Championships in the Chinese capital.
Athletics - 19 May 2006
What: Vonage, the pioneering Internet telephone company and new sponsor of UK Athletics, will announce the five athletes they have chosen to form ‘Team Vonage’.
Athletics - 09 May 2006
London, 8 May, 2006 - Vonage, the pioneering Internet telephone company, today announces its first major sponsorship deal in the UK with an agreement to become the Official Telecoms Sponsor to UK Athletics and the Great Britain and the NI Athletics Team.
Athletics - 03 Feb 2006
Monte Carlo- Following a review of the list of events scheduled for the 2006 IAAF Golden League, which opens in Oslo on 2 June, the Men's 3000/5000m will now be included as an additional event.
Athletics - 13 Jan 2006
Monte-Carlo - The holders of the men’s and women’s Marathon World records, Paul Tergat and Paula Radcliffe, have donated historically significant items of memorabilia from their illustrious careers for the auction which begins Monday 16 January at 9am CET.
Athletics - 03 Nov 2005
The European Athletic Association has reached an agreement with marketing expert Patrick Nally to work on the development of a new marketing plan.
Athletics - 11 Aug 2005
FAST TRACK, the leading sports marketing and events agency, has been appointed to handle event presentation and market national sales for the 2007 EAA European Indoor Championships in Athletics in Birmingham.
Athletics - 08 Aug 2005
HELSINKI - Ever since the IAAF was founded almost a century ago, the sport of athletics has combined the exciting drama of head to head competition with the challenge of setting new limits – of stretching the limits of human performance.
Athletics - 12 Apr 2005
With exactly one month to go until the start of the inaugural Paralympic World Cup, the two biggest sprint stars in elite sport for athletes with a disability, Marlon Shirley and Oscar Pistorius, have confirmed that they will twice go head to head at the brand new event in Manchester.
Athletics - 02 Dec 2004
PORTLAND, Ore. - USA Track & Field's series of elite indoor and outdoor track & field meets will step up to a new level when it becomes the Visa Championship Series in 2005 as athletes compete for $100,000 in bonus pool monies and other incentives.
Athletics - 22 Oct 2004
American Airlines has agreed to be The Official Airline of Bahamas 2005, XX Central American and Caribbean Senior Athletics Championships scheduled for Nassau, Bahamas, June 24-26th, 2005. American will be a Platinum Partner, providing travel services valued at $125,000.
Athletics - 09 Sep 2004
A groundbreaking event has been added to the marathon calendar. Standard Chartered Bank announced this week it is offering over 1 USD million in total prize money for teams with the stamina and courage to take on four of the Bank’s sponsored marathons.
Athletics - 07 Jul 2004
We've had trying times as an organization over the past 25 years and you've faced tough situations as a Board of Directors. But nothing is more challenging or dispiriting then the situation in which we find ourselves. Instead of a daily celebration of our great sport and our outstanding athletes, newspapers around the world are delivering news of scandal and shame related to some of our athletes and coaches. We and our sport deserve better.
Athletics - 06 Jul 2004
Monte Carlo - The IAAF is delighted to announce that Toyota Motor Corporation is continuing its partnership with athletics by supporting both the 10th IAAF World Championships in Athletics in 2005 (Helsinki) and the 11th IAAF World Championships in Athletics in 2007 (Osaka).
Athletics - 01 Jul 2004
The Local Organising Committee of the European Championships in Athletics 2006 in Göteborg (SWE) signed its first official sponsor agreement.
Athletics - 16 Jun 2004
The European Athletic Association (EAA) and Epson Europe B.V. (Epson) are pleased to announce an enhanced commercial partnership contract through to the end of 2007. This follows on from the previous successful agreement under which Epson supplied touch screen Commentator Information Systems (CIS) to the EAA’s premier events including the European Championships held in Munich in 2002.
Athletics - 19 May 2004
NEW YORK – USA Track & Field on Friday announced that Visa USA, America’s leading payments brand, is adding depth and breadth to its long-standing partnership with USATF by agreeing to a new contract through the 2008 Beijing Olympic Games.
Athletics - 06 May 2004
Yesterday saw Blue Arrow, the British Olympic Association and UK Sport kick off the 100-day countdown to the Olympic games with an appeal to British business leaders, employers and MPs to support the athletes of today and of the future. Athletes, many of whom will feature at the forthcoming Athens Olympics also attended the event at the House of Commons.
Athletics - 28 Apr 2004
Healthcare specialist Johnson & Johnson.MSD Consumer Pharmaceuticals has extended its sponsorship for a further 3 years as an official partner and the official athlete’s foot product of UK Athletics. The sponsorship is behind Daktarin, the UK’s leading brand for the treatment of athlete’s foot.
Athletics - 27 Apr 2004
UK Athletics (UKA) is on the hunt for a second major commercial partner to be involved at every level of the sport and sit alongside existing sponsor Norwich Union.
Athletics - 19 Apr 2004
Marking a trend of continued growth, road runners and walkers raised more than $560 million for charity in 2003, USA Track & Field (USATF) announced Saturday.
Athletics - 07 Apr 2004
London, 5th April 2004: In a UK first, every London Marathon competitor can keep their friends and family updated on their race with a free text message service provided by Orange, the official communications partner to the Flora London Marathon.
Athletics - 31 Mar 2004
Following its new marketing strategy under which it will have direct control over its commercial rights, the European Athletic Association EAA has appointed Stefan Kleine-Erfkamp as Director of Marketing and Events and made an arrangement with the marketing agency Navigator for marketing support.
Athletics - 31 Mar 2004
Navigator and the European Athletic Association (EAA) today (Wednesday 31st March, 2004) announce a major cooperation agreement. Navigator will work with the EAA in the marketing of the partnership packages which form part of the EAA’s highly successful Championship Series of events. Commercial rights to the Series, including the broadcast contract already in place with the European Broadcast Union (EBU), are valued at €40 million.
Athletics - 29 Mar 2004
The IAAF is delighted to announce that TDK Corporation has agreed to extend its long standing sponsor partnership until 2009.
Athletics - 18 Mar 2004
UK ATHLETICS has signed a deal with fitness technology brand POWERbreathe that will see every member of the British team receive the benefits of a device described as 'dumbbells for diaphragm'.
Athletics - 02 Mar 2004
THE FIRST major athletics event in the Northwest since the 2002 Commonwealth Games has led to a flurry of commercial activity in the area.
Athletics - 26 Jan 2004
The Bank of Scotland is extending its support of Scottish athletics with a significant investment in the Norwich Union International at Kelvin Hall in Glasgow on Saturday 24th January. It's the third time that the Bank of Scotland has been involved in UK Athletics televised events in Scotland.
Athletics - 23 Jan 2004
NEW YORK – Sunny D Intense Sport has joined the USA Track & Field (USATF) sponsorship family as the official juice and sport drink of USA Track & Field. USATF CEO Craig A. Masback made the announcement – marking the third major new USATF sponsorship in the last two months – at the 2004 USA Track & Field Media Tour at Madison Square Garden.
Athletics - 20 Jan 2004
Global I.T. company Ricoh have been appointed as the Official Supplier of paper, fax machines and photocopiers to UK Athletics' televised events.