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September 23, 2021

Protocol to sell global rights to AIBA World Boxing Championships

Protocol Sports Marketing, the Canada-based international rights and marketing agency, has been named as the exclusive media rights distributor for the AIBA men’s World Boxing Championships.

By Tariq Saleh

Protocol Sports Marketing, the Canada-based international rights and marketing agency, has been named as the exclusive media rights distributor for AIBA's flagship men’s World Boxing Championships.

The biennial event will take place in Belgrade, Serbia from 25 October to 6 November.

This past month, AIBA, the international boxing association, selected Premier Management Group to oversee rights distribution for the upcoming championships. 

Premier Management selected Protocol Sports to manage global media sales and distribution.

The World Boxing Championships will be the first-ever to offer prize money. Each gold medallist will receive $100,000, while silver medallists will receive $50,000 and bronze medallists $25,000.

Meanwhile, AIBA’s board of directors has agreed a timeline for elections and approved further measures aimed at delivering reforms in good governance, financial and sporting integrity.

Following an online meeting yesterday, the federation announced that on 12 December, it will host a congress as the first step in holding elections for the board of directors.

Based on advice from independent governance experts, AIBA said it “aims to adopt enhanced eligibility criteria and verification mechanisms in December, prior to elections that would then take place in 2022.”

Umar Kremlev, AIBA president, said: “Boxers and those who support them deserve to be absolutely sure that their leadership is the right leadership and to exercise their democratic rights effectively.

“The adoption of even stricter regulations will ensure these elections are carried out to a level of good governance that I believe will serve as an example for others.”

At the meeting, it was also decided that AIBA athlete representative elections will be held at the forthcoming World Boxing Championships, while further elections will be held at the Women’s World Boxing Championships, with a date and host expected to be confirmed soon.

AIBA announced it will provide equal prize money for men and women at the World Championship level, while financial integrity was also on the agenda, with the engagement of an auditor for the financial year 2020-21.

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