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August 25, 2022

DP World Tour to launch eTour competition

The DP World eTour forms part of the tour’s efforts to attract new audiences.

By Susan Lingeswaran

Golf’s DP World Tour (formerly the European Tour) has announced it will launch its new esports eTour competition next week as it looks to attract new fans.

The eTour is being organized in partnership with DreamHack, the esports promoter, and Topgolf Entertainment Group, the US-based golf and entertainment business.

It will have four stages, with qualification starting on August 31 and running to October 16. The top 128 players will then play in ‘The Bracket’ which will take place over four days from October 20 to 23.

A one-round tournament to determine the final four players will take place in the week of October 24, while the final four players will go head-to-head in a live final on November 16 in Dubai – the same week as the season-ending DP World Tour Championship on the DP World Tour.

Most of the competition will be played at the Wolf Creek Golf Course in Nevada, US. The live grand final will be staged at DP World’s Flow Pavilion in Expo City, Dubai.

As part of the partnership, Topgolf’s online and mobile game World Golf Tour will feature new DP World eTour branded apparel in its virtual store from August 31 to November 30.

Daniel van Otterdijk, DP World’s chief communications officer, said: “We’re delighted to be part of the new global DP World eTour competition and particularly pleased to be able to host the Grand Final here in Dubai, in what will be a spectacular showdown.

“Our DP World Flow Pavilion in Expo City, which is dedicated to logistical and technological excellence, is a fitting setting to bring the DP world eTour to a close this November.

“We would like to wish all the competitors the best of luck and thank the partners involved in making it happen.”

The new competition builds on DP World Tour’s previous European eTour Champions staged by the three parties, alongside the Made in Denmark tournament in 2019, and forms part of efforts made by the sport to attract new audiences.

The three groups then collaborated again to launch the European eTour on Topgolf’s World Golf Tour in 2020, which saw more than 750,000 entries.

Richard Bunn, managing director of European Tour Productions, said: “The esports industry allows the DP World Tour to engage with our existing audience in a different way and attract new fans through our broadcast and digital platforms.

“After working together with WGT by Topgolf and DreamHack Sports Games before on the European eTour, we knew they were the perfect partners to help introduce a new DP World Tour branded competition to our fans.

“With the support of our title partner DP World, the final promises to be a spectacular event, taking place at their impressive FLOW Pavilion in Dubai, that includes an 8K screen which is a stunning backdrop for the best WGT gamers to compete for the chance to be the DP World eTour Champion.”

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